Director of Public Relations

Fort Lauderdale, FL (On-site)

$125K/yr – $145K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive a PR program to raise brand and executive visibility in autism care and healthcare growth.

  • Own integrated PR strategies to boost reputation and support growth.
  • Must-have: 10+ years in PR with national earned media success.
  • Standout: Lead executive communications and crisis planning with cross-channel coverage.

Job Description

Responsibilities
  • Develop and implement comprehensive public relations strategies to enhance the company's brand awareness and reputation, aligned with business growth priorities
  • Position the organization and its executives as thought leaders in autism care, healthcare access, behavioral health, business, and finance
  • Secure "best in business" awards and list placements in such top-tier business publications as Forbes, Fortune, Bloomberg Businessweek, Financial Times, Inc., Entrepreneur, and Fast Company, etc
  • Identify and capitalize on proactive media opportunities tied to special interest months, research, community impact, company milestones, client success stories, and clinic-based events
  • Collaborate with regional teams to generate local media coverage in key growth markets
  • Partner with executive leadership to shape messaging that supports growth, recruitment, and market expansion
  • Build and maintain strong relationships with both national and regional media contacts in relevant beats
  • Draft and distribute press releases, media pitches, op-eds, and executive commentary
  • Secure high-impact earned media placements throughout broadcast, print, digital, and podcast platforms
  • Prepare executives leaders for media interviews, including talking points, briefing materials, and media training
Requirements
  • 10+ years of experience in public relations, corporate communications, or media relations
  • Strong understanding of media landscape and experience in building relationships with key media contacts
  • Proven success securing national and regional earned media coverage
  • Experience developing and executing strategic PR plans in a high-growth organization
  • Exceptional writing, editing, and storytelling skills with the ability to tailor messages for diverse audiences
  • Experience supporting executive communications and media training
  • Demonstrated ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
  • Bachelor's degree in public relations, communications, journalism, or related field
Preferred
  • Experience in healthcare, behavioral health, autism services, or multi-site healthcare organizations.
  • Business/finance PR experience to be better equipped to tell our stratospheric de novo growth story
  • Agency management experience
  • Bi-lingual in Spanish
  • Strategic thinker with strong business acumen
  • Proactive, resourceful, and results-oriented
  • Excellent relationship builder with media and internal stakeholders
  • High emotional intelligence and mission alignment
  • Ability to translate complex clinical topics into clear, compelling stories
Benefits
  • 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
  • Medical, dental, vision, long-term disability, and life insurance.
  • Generous 401(k) with up to 6% employer match.
ABA Centers of America logo

ABA Centers of America

ABA Centers of America provides Applied Behavior Analysis (ABA) Therapy for those with Autism Spectrum Disorder. We can help clients in their homes, our centers, schools, or anywhere in the community. Our company began with one person trying to get help for two young family members with autism. Now our goal is to bring ABA therapy to as many clients as possible. Our clinics are in multiple locations, and we are expanding rapidly but with careful attention to planning and resources. Client care is at the center of everything we do.ABA Centers of America Culture—ABA Centers of America is an environment propelled by collaboration through our team-member philosophy: “Empowering Your Ambition.” That means we want to do everything we can to help team members fulfill their professional goals.Most importantly, ABA Centers of America team members understand that clients come first and are at the center of everything we do.For more information about ABA Centers of America, visit www.abacenters.com.

Founded in 2020
Nashua, New Hampshire, USA
710 employees (16 in marketing)

Traffic Signals

Monthly Visitors
35.7K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
59.6%
Direct
32.5%
Referral
3.7%
Social
2.8%
Paid
1.2%

Headcount Trend

Current headcount: ~710

Marketing Team

Marketing Team Size
10 (1% of company)
Median Career Experience
19 years
Median Tenure
3.6 years

Recent News