Director, Public Health Engagement Marketing

North Wales, PA (Hybrid)

$191K/yr – $300K/yrDirector/Executive8+ years expFull time

Posted 2 days ago

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Job Description

Responsibilities

  • Lead Four Strategic Capabilities
  • 1. Improve Vaccine Acceptance and Uptake
  • Develop and execute omni-channel consumer strategies that increase vaccine confidence, acceptance, and uptake across prioritized consumer and patient segments
  • Partner with brand teams to align and coordinate portfolio marketing and brand priorities.
  • 2. Mobilize Customers and Stakeholders
  • Engage and align public health customers, advocacy organizations, professional societies, and key stakeholders behind portfolio objectives.
  • Develop tools, resources, and digital engagement strategies that enable stakeholders to effectively engage customers.
  • 3. Strengthen and Optimize the Vaccination Ecosystem
  • Identify opportunities to improve vaccine access, delivery, and ecosystem effectiveness.
  • Partner across the healthcare and public health landscape to address barriers and enable sustainable vaccination solutions.

Requirements

  • Minimum – BS/BA
  • Preferred – MBA/MA/MPH
  • 8+ years of experience in marketing, public health, market access, policy, stakeholder engagement, or related commercial functions.
  • Proven success developing and executing strategic and omnichannel marketing initiatives.
  • Strong stakeholder management skills with experience influencing and partnering with senior internal and external stakeholders.
  • Demonstrated ability to lead cross-functional teams and drive organizational alignment.
  • Strong innovative, analytical, and strategic problem-solving skills.
  • Experience leveraging data, insights, and performance metrics to drive decisions and optimize results.
  • Exceptional communication, presentation, and change leadership capabilities.
  • Track record of building, developing, and enabling high-performing teams through inclusive leadership.

Preferred

  • U.S. vaccines commercial, public health, and policy experience.
  • Deep understanding of the vaccine and public health ecosystem.
  • Experience working with CDC, public health agencies, professional societies, advocacy organizations, and other vaccine stakeholders
  • Experience with customer analytics, digital engagement, and omnichannel customer strategies
  • Demonstrated success driving vaccine confidence, access, equity, and uptake initiatives
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~44.5K

Marketing Team

Marketing Team Size
1,820 (4% of company)
Median Career Experience
18 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
21

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