Responsibilities

• Build and manage programs across the full audio ecosystem — host-reads, podcasts, streaming audio, and satellite or traditional radio while leading vendor relationships directly.
• Consolidate a fragmented vendor set into a program you can actually optimize, and bring more of the buying in-house over time.
• Drive testing and optimization across placements, and own performance reporting for the channel.
• Develop and execute data-driven campaign strategies across programmatic display, self-serve CTV, and OTT.
• Manage DSP relationships and optimize toward brand and acquisition KPIs.
• Create and formalize an RFP process, identify gaps and opportunities to improve program efficiency over time.
• Own targeting strategy, audience segmentation, and creative trafficking across platforms.
• Build the attribution and measurement framework that connects this investment to business outcomes, working with our analytics function where deeper modeling is needed.
• Identify, test, and scale new channels — retail media, emerging and streaming platforms, and other long-tail opportunities.
• Run a disciplined testing cadence with clear success criteria, and make honest calls about where to pivot.

Requirements

• 5-8 years of experience in programmatic, media buying, or performance marketing. Agency and in-house experience are both valued.
• Deep, hands-on expertise in audio and programmatic display. Experience with self-serve CTV, OTT, and OOH is strongly preferred.
• Real fluency with DSPs, PMPs, and DMPs, and a strong understanding of data-driven targeting and audience strategy.
• A proven track record managing media budgets and vendor relationships independently.
• Direct experience with podcast advertising, streaming audio, or radio media buying.
• Strong analytical instincts. You are comfortable building a measurement framework, not just reading a report someone else built.
• Familiarity with attribution platforms such as Northbeam or equivalent MTA tools.
• Comfortable operating as a senior individual contributor — resourceful, self-directed, and highly organized.
• Excellent written communication and the ability to present clear, evidence-based recommendations to senior leadership.
• Passionate about our brand's values of healthy living, environmental awareness, and social responsibility; previous experience working for a brand with similar values is a plus!

Benefits

• Medical (HMO, PPO, HSA), Dental, Vision
• 100% Employer Paid Life Insurance
• 401(k) with employer match
• PTO
• Volunteer days
• Employee product discount
• Annual Bonus Plan
• Training and Tools to be successful, along with a strong partnership from your peers and leaders
• Wellness Program
• Referral Bonus