Director, Programmatic

New York, USA (Hybrid)

$165K/yr – $210K/yrSenior Level8+ years expFte

Posted 2 months ago

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Job Summary

Own the programmatic investment agenda for a growing portfolio of retail clients, turning data-driven insights into scalable trading, measurement, and governance across DSPs, supply-path optimization, and client strategy.

  • Lead a disciplined media investment team, building processes, standards, and an analytics-focused culture around performance and accountability.
  • Define and execute client-specific investment theses across display, video, CTV, audio, DOOH, and emerging channels to drive commercial outcomes.
  • Partner with product, data science, and engineering to shape an AI-enabled trading platform and optimal allocation decisions across multiple portfolios.

Job Description

Responsibilities

  • Serve as the programmatic lead, helping define the team’s mandate, operating model, and standards of excellence
  • Build, hire, and develop a high-performing team across programmatic trading, ad operations, analytics, and client strategy
  • Establish scalable processes, documentation, workflows, and decision rights to support a growing portfolio of retail clients
  • Set the cultural and operational foundation for a disciplined, accountable, and analytically rigorous media investment team
  • Lead programmatic strategy across a robust portfolio of retail clients, aligning media investment decisions to each client’s commercial objectives
  • Develop client-specific investment theses across display, video, CTV, audio, DOOH, and emerging channels
  • Establish allocation frameworks that balance performance, growth, efficiency, and risk across multiple client portfolios
  • Identify opportunities to expand client relationships through stronger performance, improved measurement, and new media investment opportunities
  • Own the design and optimization of bidding strategies across DV360, The Trade Desk, Amazon DSP, and other relevant platforms
  • Partner with product, data science, and engineering teams to help shape the AI trading platform roadmap, ensuring it reflects trader workflows, client needs, and real-world market dynamics

Requirements

  • 8+ years of experience in programmatic media, digital investment, or performance marketing, including leadership experience within a trading desk, in-house programmatic function, or media investment organization
  • Proven track record building and scaling programmatic capabilities within a fast-growing, client-facing environment
  • Deep hands-on expertise across major DSPs, including DV360, The Trade Desk, Amazon DSP, and retail media ecosystems
  • Strong understanding of the broader programmatic supply chain, including SSPs, exchanges, identity frameworks, curated marketplaces, and supply-path optimization
  • Demonstrated ability to develop, optimize, or operationalize bidding strategies, custom algorithms, log-level optimization, and AI-driven decisioning frameworks
  • Experience leveraging data, automation, and AI platforms to improve media performance, operational efficiency, and portfolio-level outcomes
  • Financial and commercial acumen, including experience managing media budgets, analyzing unit economics, evaluating ROI, and owning portfolio performance outcomes
  • Comfortable working cross-functionally with data science, engineering, analytics, finance, strategy, and client leadership teams
  • Experience building processes, operating models, and governance structures within high-growth or evolving organizations
  • Proficiency in SQL and familiarity with Python, R, clean rooms, or advanced analytics environments preferred

Preferred

  • Background in quantitative finance, trading, retail media, curated marketplaces, or internal media technology/platform development is a strong plus
  • Experience building processes, operating models, and governance structures within high-growth or evolving organizations
  • Proficiency in SQL and familiarity with Python, R, clean rooms, or advanced analytics environments preferred
  • Strong analytical and measurement capabilities, including incrementality testing, attribution, MMM, and interpreting model outputs to drive business decisions

Benefits

  • equity and benefits that you will be eligible for.
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Digital Matter

Digital Matter is Google Certified Publishing Partner (GCPP) and the largest ad network in the Baltic States with more than 20 years of experience, 200+ publishers, 2B monthly impressions and hundreds of campaigns every month. We are part of Ekspress Grupp - the leading media group in the Baltic States. Ekspress Grupp is listed on the Tallinn Stock Exchange.Whether you are a publisher, advertiser, media agency or an adtech company, we will be pleased to discuss business together.

Founded in 2001
Vilnius, Vilniaus, LTU
30 employees (11 in marketing)