Responsibilities

• Partner with the Executive Director, Corporate Brand & Reputation, to develop and lead a comprehensive, measurable global communications strategy for the Hematology franchise, encompassing pipeline assets, launch priorities, commercialized products and lifecycle opportunities.
• Set global direction informed by regional priorities, market conditions, stakeholder needs and cultural context, and create mechanisms for regional insights to shape enterprise planning.
• Develop and steward an integrated franchise narrative and message architecture across assets and lifecycle stages, ensuring global consistency while enabling appropriate regional adaptation.
• Build and execute an annual communications plan with clear goals, objectives, audiences, strategies, key initiatives (e.g., communications materials, digital content, unbranded disease state education campaigns), budgets, and measures of success.
• Identify opportunities to demonstrate BeOne’s scientific expertise and contributions in Hematology beyond major data releases, regulatory milestones and product announcements, including medical and patient impact stories that can generate credible external interest and reinforce BeOne’s corporate reputation.
• Partner with the Media Relations team member to develop proactive and milestone-related earned media strategies for the Hematology franchise and provide franchise expertise, context, messaging and executive access needed to support high-quality media engagement.
• Provide ongoing strategic counsel to the broader Corporate Affairs team, Global Product and Global Brand leadership, and cross-functional partners regarding communications opportunities, tradeoffs and reputation considerations.
• Lead global communications planning and execution across the Hematology portfolio lifecycle, from early development through pivotal data, regulatory milestones, launch, commercialization and lifecycle management.
• Develop strategies and materials for clinical data readouts, publications, regulatory decisions, product launches, indication expansions and other significant milestones.
• Translate complex scientific concepts, mechanisms of action and clinical data into clear, accurate and compelling narratives tailored to priority audiences.

Requirements

• Bachelor’s degree required
• 10+ years of healthcare communications experience across in-house teams and/or healthcare communications agencies, with hematology and/or oncology experience strongly preferred.

Preferred

• Demonstrated experience developing and executing global or multi-regional product, pipeline, scientific or franchise communications strategies.
• Experience in pharmaceutical product and pipeline communications, including at least one global launch, major approval or significant clinical milestone.
• Excellent writing, editing, presentation and executive-counseling skills.