Responsibilities

• Own and continuously refine FireNote's core positioning and messaging, anchored in customer, prospect, and win/loss insight.
• Translate clinical and operational value (faster charting, better care plan adherence, cleaner billing/claims) into messaging that resonates with each buyer: clinicians, agency owners/executives, and finance/operational leaders.
• Develop and maintain core messaging documents, positioning frameworks, and a company narrative that stays consistent across web, sales, and marketing.
• Build and maintain competitive battlecards and positioning against legacy hospice/home-health-adapted EMRs and point solutions.
• Monitor the hospice EMR and broader post-acute care software landscape; turn market and regulatory shifts (e.g., CMS/hospice policy changes) into actionable input for product and GTM.
• Run structured win/loss analysis and synthesize findings into concrete recommendations for messaging, packaging, and sales strategy.
• Own end-to-end GTM planning and execution for new features and releases — from early positioning input during product development through launch messaging, enablement, and customer communication.
• Partner with Product on roadmap input, ensuring customer and market signals make it back into prioritization discussions.
• Partner with the GTM team to activate positioning in the market, from sales narratives through product launches. Ensure launches reflect established positioning and customer feedback, while collaborating with GTM on enablement.
• Build and maintain the core sales toolkit alongside sales leadership: pitch decks, one-pagers, ROI/value calculators, demo scripts, objection-handling guides, and competitive comparisons.

Requirements

• Bachelor's Degree in related or adjacent field.
• 6-8 years in product marketing, with meaningful time in B2B SaaS; healthcare IT, health tech, or EMR/EHR experience strongly preferred given the specialized buyer and regulatory context.
• Track record operating as a senior individual contributor at a high-growth startup and comfortable being a “player,” not just a strategist.
• Experience marketing to a clinical or highly specialized end-user audience alongside a separate economic buyer (e.g., clinician as user, agency owner/CFO as buyer) is highly relevant to FireNote's dynamic.
• Excellent written communication with an ability to turn complex clinical/technical capability into clear, differentiated, buyer-ready messaging.
• Strong cross-functional collaborator; able to build trusted working relationships with Product, Sales, and executive leadership without formal authority over any of them.
• Comfortable with ambiguity and a lean team; willing to build process, not just execute against someone else's.
• Data-informed: comfortable using pipeline, bookings, close lost, and campaign data to justify prioritization and demonstrate impact.
• Genuine curiosity about hospice care and healthcare operations; empathy for clinicians and hospice agency staff is a real asset in this position and market.

Preferred

• Familiarity with hospice, home health, or post-acute care regulatory and reimbursement dynamics (Medicare/Medicaid hospice benefit, claims/billing workflows)
• Experience marketing an AI-enabled or AI-differentiated product, and comfort explaining AI capability credibly

Benefits

• 401(k) 4% Match
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance
• Vision insurance