Responsibilities

• Act as the voice of the customer for DSP-led commerce and app growth products
• Build a deep understanding of: Buyer motivations, constraints, and decision criteria; How commerce, performance, and retail media network (RMN) budgets are actually allocated; What customers say they want versus what they actually buy
• Define ideal customer profiles (ICPs) and buying personas; Prioritize the highest-impact use cases; Pressure-test internal assumptions; Serve as the internal arbiter of market reality when perspectives diverge
• Define what “Commerce in the DSP” means — including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs
• Own the product marketing strategy and narrative for: App user acquisition, User re-engagement, and Retargeting and lifecycle marketing

Requirements

• Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem
• Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth
• Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made
• Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets
• Ability to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategy
• Track record of partnering closely with Product teams to influence roadmap decisions and drive successful product launches
• Experience executing both PLG and SLG go-to-market motions in high-growth technology environments
• Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and senior executives
• Experience building and mentoring product marketing talent and establishing scalable product marketing practices
• Comfort operating in a fast-paced, ambiguous environment where priorities evolve, and strategic judgment is essential