Responsibilities

• Drive Portfolio Growth: Develop and execute a holistic, audience-centric commercial strategy for SimplePractice’s Clinical Care product portfolio, centering on generative AI innovations like Note Taker and the Care Aide add-on suite.
• Manage Multi-Cohort Funnels: Formulate nuanced lifecycle strategies that successfully navigate up-sell paths for existing product users alongside comprehensive acquisition frameworks for non-users.
• Bridge Commercial and Product Needs: Serve as a key internal advocate linking market execution with product development, translating quantitative and qualitative clinical insights into strategic adjustments to the roadmap and GTM approach.
• Drive Product Launches & Commercialization
• Navigate Launch Lifecycles: Spearhead end-to-end commercialization paths for highly technical AI capabilities, steering features smoothly from early development through full market scale.
• Orchestrate Multi-Channel Campaigns: Coordinate high-impact launch motions across all primary growth channels, including in-product triggers, paid social, community, influencer networks, and partnerships.
• Demystify Advanced Tech: Distill complex AI concepts into clear, benefit-driven narratives.
• Leverage PLG Channels to Maximize Adoption & Retention
• Optimize Funnel Conversions: Own clinical care funnel performance metrics, relentlessly driving top of funnel volume, maximizing conversion rates, and tracking cohorted retention.
• Architect Behavioral Triggers: Design and test targeted in-product lifecycle marketing campaigns to accelerate initial feature discovery and ensure trialists build regular usage habits.

Requirements

• 8+ years of experience in Product Marketing. Experience in mental healthcare or AI products is highly preferred but not required.
• Deep experience in SaaS, operating in a product-led growth environment, including launches, lifecycle-driven adoption, and self-serve GTM strategies.
• Demonstrated ownership of packaging and pricing strategy at the company or product level, ideally for differentiated customer segments.
• Customer-first mindset, demonstrating a passion for understanding user behaviors and market needs, ensuring all product marketing initiatives build long-term brand trust and delivering measurable value to the end consumer.
• Strong cross-functional collaborator with experience working closely with product, finance, marketing and customer success teams.
• Proven ability to lead compelling product launches and campaigns from insight to execution.
• Strategic thinker who is comfortable building new muscles and systems in a growing, PE-backed organization.
• Excellent communication and storytelling skills, with the ability to influence senior stakeholders.

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)