Drive product marketing for Candela’s aesthetic devices by leading GTM, cross-functional alignment, and compelling messaging.

• Build clear, compelling positioning and messaging that differentiates in a highly competitive aesthetic landscape
• Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life
• Translate clinical, technical, and user insights into clear, simple, human language that resonates with providers and their patients
• Partner with Clinical, Regulatory, and Medical Affairs to ensure scientific and compliant accuracy
• Lead GTM planning for product launches, line extensions, promotions, and campaigns
• Build GTM playbooks, sales tools, talk tracks, and training assets that drive commercial readiness
• Partner with Channel Marketing (Paid Ads, Search, Email, Events, and KOLs) to coordinate multi-channel execution across target segments and customer archetypes
• Develop clear competitive claims, objection handling, and talk tracks to support field efforts
• Build high impact sales tools including ROI models, pitch decks, one pagers, demo videos, objection handling guides, and training materials
• Drive alignment with Inside Sales, Field Sales, Clinical Training, and Customer Support on messaging, pricing, and promotions

Requirements

• 8+ years in product marketing with 3+ years global responsibility
• Bachelor’s degree in business administration, public health, marketing; MBA (preferred)
• Bachelor’s degree in business administration, marketing; MBA (preferred)
• Proven success in launching and scaling B2B and B2C products in the aesthetics industry (preferred)
• Proven success launching and scaling FDA-cleared or CE-marked product technologies
• Deep understanding of customer lifecycle, buyer personas, and sales funnels
• Demonstrated business acumen - ability to identify, plan and deliver on annual operating plan (AOP) targets and business objectives
• Thorough knowledge of marketing principles, product marketing, and brand management
• Demonstrated experience collaborating with commercial and cross-functional leaders, globally
• Exceptional communication, storytelling, and analytical skills; exhibits conceptual and critical thinking capability to solve complex problems; effectively able to deal with managing conflict

Preferred

• 8+ years in product marketing with 3+ years global responsibility in the aesthetics industry (preferred)
• Bachelor’s degree in business administration, communications, public health, marketing; MBA (preferred)
• Proven success in launching and scaling B2B and B2C products in the aesthetics industry (preferred)
• Proven success launching and scaling FDA-cleared or CE-marked product technologies
• Deep understanding of customer lifecycle, buyer personas, and sales funnels
• Demonstrated business acumen - ability to identify, plan and deliver on annual operating plan (AOP) targets and business objectives
• Thorough knowledge of marketing principles, product marketing, and brand management
• Demonstrated experience collaborating with commercial and cross-functional leaders, globally
• Exceptional communication, storytelling, and analytical skills; exhibits conceptual and critical thinking capability to solve complex problems; effectively able to deal with managing conflict
• Works effectively within a matrixed, global organization