Responsibilities

• Positioning and messaging. What we do, who it's for, and why it beats the alternatives owners are actually weighing. You will build the message architecture that holds from ad, to site, to sales call, to onboarding, to renewal — and write the words yourself, including hero copy, pricing pages, product names, and feature descriptions. You will keep the message honest to the product, and when the story outruns what we ship, say so early.
• Launch and go-to-market execution. Launches end to end: audience, story, channels, sequencing, and the date. You will coordinate product, marketing, sales, and service delivery so launches land together instead of in pieces. You will define what a launch has to prove before it ships, then report what it actually did — and delay or kill one that isn't ready, early enough for that call to matter.
• Customer and market intelligence. You will talk to customers and churned customers on a regular cadence and bring back specifics rather than themes. You will run win/loss analysis and turn it into changes to messaging, pricing, or product, track competitors closely enough to know their pitch better than their reps do, and feed that evidence into the roadmap so product decisions reflect what buyers actually say.
• Pricing and packaging. Partnering with product and finance on tiers, price points, and what belongs in each. You will design upgrade paths that make sense to the owner, not only to the P&L, test pricing and packaging changes against conversion, ARPU, and retention, and make the value of each tier obvious before a customer has to ask.
• Sales and service enablement. A pitch the sales team will actually use — narrative, objection handling, proof, and materials. You will equip our Dedicated HR Managers and service teams with language that carries the same story into the customer relationship, sit in on calls, listen to recordings, and fix what isn't landing. Enablement is judged by whether it moves close rates, not by whether the deck went out.
• Performance and accountability. You will tie messaging and launch work to funnel metrics — conversion, activation, retention, expansion — and build the loop between what we say and what customers do. You will report results plainly, including the work that didn't move anything, and settle debates about what Bambee should say with evidence rather than preference.

Requirements

• 8+ years in product marketing, including time owning positioning and launches, preferably in SaaS
• A track record of launches with revenue attached, not feature announcements
• Strong writer, able to produce customer-facing copy directly rather than only briefs for someone else
• Comfort with funnel data, and the ability to connect messaging decisions to conversion, retention, and expansion
• Experience marketing to small businesses, or a similar buyer who is the decision-maker and has no time
• Bachelor's degree required