Responsibilities

• Define and drive strategy for Generative AI applications in Martech, customer-centric content management, experimentation, and personalization.
• Partner across Marketing, Engineering, and BU Product teams to deliver an integrated customer experience ecosystem.
• Lead the evolution of experimentation frameworks and best practices to enable “Experimentation Everywhere.”
• Champion personalization at scale—driving adoption of machine learning and AI capabilities that create tailored, outcome-driven experiences for customers.
• Build and govern scalable, compliant content management capabilities, ensuring speed, quality, and relevance across touchpoints.
• Establish roadmaps and operational models that balance innovation, governance, and efficiency.
• Build, mentor, and inspire a diverse, high-performing team of product managers.
• Communicate vision, priorities, and progress to senior leadership and cross-functional stakeholders.
• Anticipate and manage risks, dependencies, and regulatory considerations, especially in the application of AI.

Requirements

• 10+ years’ experience in Martech, product management, or digital customer experience leadership roles in technology-driven businesses.
• Proven track record of defining and delivering transformative customer experiences at scale.
• Deep expertise in personalization, experimentation platforms, and content management systems.
• Strong curiosity about Generative AI and compelling point of views on how Marketing will evolve in the world of Generative AI. Hands-on experience building Gen AI applications a big plus.
• Strategic thinker who can connect vision to execution and measure impact through data-driven insights.
• Exceptional communicator with the ability to influence across all levels of an organization.
• Strong leadership skills with experience growing and mentoring high-performing teams.
• Familiarity with privacy, compliance, and governance frameworks in Martech and AI.

Preferred

• Hands-on experience building Gen AI applications a big plus.