Responsibilities

• Own Adobe's core product narratives with an emphasis on what generative AI innovation means for customers and industries, from business professionals and consumers to creators and creative professionals.
• Coordinate product storytelling and content across executive media, customer stories, and thought leadership.
• Drive communications for product announcements, events, and tentpole moments like Adobe MAX and Adobe-owned experiences.
• Build strong relationships with press, creators, and industry voices, driving the media strategies and results that follow.
• Analyze and anticipate emerging trends across generative AI, creativity, productivity, and video innovation, crafting Adobe's narrative and advocating with product teams on where to lead.
• Lead and mentor a nimble team delivering product and customer communications.
• Collaborate with product, marketing, social, community, legal, and communications teams to drive clear, differentiated messaging across audiences.

Requirements

• 12+ years of experience in product communications, ideally at a technology or creative software company.
• Proven ability to translate complex product topics into narratives that resonate with both technical and mainstream audiences.
• Experience building and leading high-performing communications teams in a matrixed, global organization.
• Exceptional storyteller with the instinct to conceptualize and identify what’s newsworthy in a product roadmap and build what’s needed to get there.
• Deep proficiency in the product and technology media landscape from trade and tech press to social platforms and creator channels.
• Strong executive presence and judgment, with the confidence to influence at the senior-most levels while staying hands-on.