Director Pricing Rack Marketing
Korn Ferry
Dallas, TX (On-site)
In-houseFull-timeDirector/executive12+ years exp.
4 months ago
Director, Pricing Rack Marketing
Dallas, TX
Salary Not Available
Posted 4 months ago
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Job Description
Basic Function
HF Sinclair is seeking a Director, Pricing Rack Marketing based in Dallas, TX. The Director will be responsible for developing and leading the company’s national fuel pricing strategy across all brands, regions, markets, and channels. This role drives profitable growth by balancing competitive market positioning with disciplined margin management. The National Pricing Director oversees the Gravitate Pricing Engine (GPE), ensuring data-driven pricing execution that adapts to real-time rack movements, market volatility, and regional dynamics. Collaborating closely with sales, supply, operations, and commercial teams, this position ensures that branded and unbranded pricing strategies work in tandem to optimize total enterprise profitability.
Job Duties
- Strategic Leadership: Own and execute the national pricing vision - driving profitability, competitiveness, and alignment between corporate strategy and regional execution with clearly identified strategies regionally to capture maximum margin and leverage our strategic footprint
- Gravitate Pricing Engine Oversight: Lead the development, calibration, and continuous optimization of the Gravitate Pricing Engine, ensuring adaptive responses to rack movements, competitive shifts, and demand signals.
- Margin & Market Management: Monitor national GPE performance to identify trends, margin pressures, and opportunities across Gasoline and ULSD; recommend strategic adjustments to sustain target margins.
- Branded vs. Unbranded Strategy: Manage the balance between brand equity protection and market responsiveness, ensuring both channels operate cohesively within overall profit objectives.
- Cross-Functional Collaboration: Partner with Sales, Supply, Operations, and Commercial teams to align pricing actions with cost structures, inventory positions, and competitive conditions
- Analytical Governance: Establish pricing frameworks, thresholds, and guardrails to ensure consistency, transparency, and accountability across all regional pricing operations.
- Vendor Relationship Management: Oversee key pricing and market intelligence vendor partnerships - including OPIS, DTN, Gravitate, and MarketView - managing contracts, renewals, and data integrity to ensure accuracy, continuity, and cost efficiency.
- Performance Reporting: Deliver clear, data-driven insights and executive-level reporting on pricing trends, differential compression, and optimization outcomes.
- Market Intelligence: Stay ahead of market developments, including rack volatility, DTN integrations, Gravitate future releases, and competitor dynamics, to inform proactive pricing adjustments.
- Leadership & Development: Mentor and guide regional pricing analysts to enhance analytical capability, decision quality, and alignment with enterprise strategy.
Key Deliverables:
- Monthly Optimization Reviews: Quantify pricing optimization impact by product and region, identifying realized margin gains or compression drivers.
- Branded vs. Unbranded Margin Management: Maintain strategic spread discipline while capturing incremental value through unbranded optimization.
- Rack Responsiveness: Ensure GPE-driven price alignment of major rack movements to sustain competitive positioning.
- Differential Compression Analysis: Track and report monthly shifts in price differentials between branded and unbranded products, highlighting optimization outcomes.
- Performance Dashboards: Publish regional pricing and margin dashboards to give leadership real-time visibility into market behavior and profitability.
- Strategic Refresh: Conduct quarterly strategy reviews and annual pricing overhauls to align market tactics with evolving corporate and market objectives.
Special assignments or tasks assigned to the employee by their superiors, as determined from time to time in their sole and complete discretion
Experience
A minimum of 8 to 10 years of job-specific work experience.
Education Level
Bachelors Degree in Business or related field, or equivalent work experience is required.
Preferred Education
Master of Business Administration (MBA)
Preferred Education
Master of Business Administration (MBA)
Required Skills
Critical thinking, strategic mindset, analytical with the ability to translate that into action. Pricing experience a plus.
Supervisory/Managerial Responsibility
Supervises the work of at least 3 professional staff members.
Work Conditions
Office based with travel required up to 10% by land and air with occasional visits into a refinery environment. Subject to varying road and weather conditions.
Our One HF Sinclair Culture:
At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization. We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger.
Benefits
HF Sinclair offers a comprehensive benefits package designed to support the well-being of our employees and their families. Our benefits include, but are not limited to, the following:
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Paid Time-Off
- 401(k) Retirement Plan with match
- Educational Reimbursement
- Parental Bonding Time
- Employee Discounts
About HF Sinclair Corporation
HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high-quality fuels to more than 1,500 branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in Artesia, New Mexico. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to its refineries and the petroleum industry.
Equal Opportunity Employer
HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.
HF Sinclair
Headquartered in Dallas, Texas, HF Sinclair Corporation is an independent, diversified energy company committed to safely producing products that power the world. HF Sinclair is the parent company to a number of subsidiaries who own or license a diverse slate of brands, including Sinclair Oil, Petro-Canada Lubricants, Sonneborn, Red Giant Oil and HollyFrontier Specialty Products.Established in March 2022 as a result of the acquisition of Sinclair Oil LLC by HollyFrontier Corporation, HF Sinclair has:- More reach to support the everyday needs of consumers; - More value for our customers, employees, communities and shareholders as a result of safely operating with an environmental, social and governance mindset; and- More strength for the communities in which we live, work and serve.Today, HF Sinclair:- Manufactures and sells high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel, specialty lubricant products, and specialty and modified asphalt.- Owns and operates refineries and/or renewable diesel facilities in Kansas, New Mexico, Oklahoma, Utah, Washington and Wyoming.- Markets and distributes motor fuel to consumers via more than 1,600 independent Sinclair-branded stations in 30 American states.- Produces low carbon renewable diesel from multiple feedstocks including vegetable oils and animal fats.- Produces base oils and other specialized lubricants in the U.S., Canada and the Netherlands and exports such products to more than 80 countries.- Owns a 47% limited partner interest and a non-economic general partner interest in Holly Energy Partners, L.P. (NYSE: HEP), a midstream petroleum products and crude oil transportation, terminalling and storage company.
