Director, Press & Communications

Responsibilities

• - Develop and lead the North American communications strategy, ensuring alignment with global brand objectives and regional business priorities.
• - Drive earned media performance across fashion, luxury, jewelry, watches, lifestyle, business, culture, and entertainment media.
• - Establish communications priorities and storytelling opportunities that strengthen brand equity, visibility, and desirability.
• - Manage and mentor the Press & Communications team, fostering a culture of excellence, accountability, and collaboration.
• - Cultivate and maintain strong relationships with key editors, journalists, publishers, producers, and media partners across North America.
• - Lead proactive press outreach and long-term relationship building to secure impactful editorial coverage.
• - Develop compelling narratives that position BVLGARI at the center of luxury, culture, craftsmanship, innovation, and contemporary relevance.
• - Oversee all press materials, including press releases, media alerts, talking points, executive messaging, briefing documents, and brand narratives.
• - Drive visibility for key business priorities, including jewelry, watches, high jewelry, retail openings, ambassadors, partnerships, and brand initiatives.
• - Partner closely with Events, Media, Retail, CRM, and Celebrity Relations teams to maximize communications impact across all brand initiatives.

Requirements

• - 10+ years of communications, public relations, or media relations experience, preferably within luxury, fashion, jewelry, watches, beauty, hospitality, or lifestyle sectors.
• - Proven track record developing and executing high-impact communications strategies that drive brand awareness and desirability.
• - Established relationships across leading fashion, luxury, business, lifestyle, and cultural media.
• - Strong leadership experience managing and developing teams.
• - Exceptional written, verbal, and presentation skills.
• - Strategic thinker with the ability to balance long-term brand building with immediate business priorities.
• - Strong executive presence and ability to influence across all levels of an organization.
• - Highly organized with exceptional attention to detail and project management skills.
• - Comfortable operating within a fast-paced, matrixed global organization.
• - Bachelor's degree required.