Responsibilities

• Earned Media and Reputation Strategy
• - Develop and lead an earned-media strategy across the EOS Hospitality portfolio, connecting property positioning, business priorities, cultural relevance, programming, partnerships, and newsworthy moments.
• - Partner with Marketing Directors and leaders across the organization to build a proactive story pipeline across hotels, restaurants, destinations, team, new concepts, partnerships, and guest experiences. Marketing Directors will maintain day-to-day oversight of their hotel PR, laddering up to the strategy developed by the Director, PR & Partnerships.
• - Oversee announcements around new transitions and other key EOS Corporate initiatives.
• - Maintain strong relationships with relevant travel, hospitality, F&B, lifestyle, design media.
• - Define success beyond placement volume, focusing on quality, authority, and relevance.
• - Use credible, independent coverage to provide authoritative third-party validation of EOS brands and strengthen visibility across traditional and emerging discovery channels.
• - Partner with Digital and property Marketing teams to ensure partnerships and earned media coverage are leveraged as content across owned channels.
• Strategic Partnerships
• - Identify, cultivate, negotiate, and manage partnerships that advance property and portfolio business priorities, expand audience reach, and reinforce brand positioning.

Requirements

• Approximately 10 or more years of progressive experience across public relations, strategic partnerships, brand marketing, programming, experiential marketing, or related disciplines.
• Strong background in hospitality, restaurants, luxury lifestyle, travel, experiential retail, entertainment, culture, or another experience-led consumer category.
• Established network of compatible media, brand, cultural, and partnership relationships, with the ability to expand that network on behalf of EOS.
• Demonstrated ability to develop and execute partnerships, activations, or programs from initial concept through launch and measurement.
• Strong understanding of what creates a credible media story and how earned media, partnerships, programming, content, and guest experience work together.
• Experience managing PR agencies, partnership negotiations, budgets, deliverables, timelines, and multiple senior stakeholders.
• Commercially minded, with the ability to connect reputation and cultural relevance to portfolio and property business priorities.
• Strong communicator and presenter who can represent EOS confidently with owners, executives, media, agencies, partners, and property leadership.
• Deep understanding of property realities and operational needs. A true partner to the field.
• Highly organized, proactive, collaborative, and comfortable moving between strategic planning and hands-on execution.