Responsibilities

• Develop and execute seasonal and annual PR strategies aligned with brand and business priorities, driving earned media visibility, cultural relevance, and external brand positioning
• Lead communications execution for product launches, campaigns, collaborations, store openings, partnerships, and key business initiatives
• Bring a strong creative point of view and deep understanding of culture, media, and consumer behavior to identify opportunities that will cut through with both industry and customers, work collaboratively with team members across the business to infuse ideas across business.
• Concept and execute high-impact brand moments, partnerships, events, and storytelling opportunities that generate conversation, engagement, and meaningful visibility for the brand
• Identify culturally relevant talent, influencer, partner, and media opportunities that amplify brand storytelling and expand reach
• Build and maintain strong relationships across fashion, lifestyle, retail, and business media, as well as key industry and cultural stakeholders
• Lead all media outreach - with support of agences - including pitching,, securing impactful coverage that supports brand awareness, credibility, and relevance
• Develop press materials including releases, messaging documents, briefing materials, and media kits, ensuring consistency across all public-facing communications
• Monitor industry, consumer, and cultural trends to inform strategy and proactively identify emerging opportunities for the brand
• Oversee VIP strategy and event execution tied to key launches, partnerships, and ongoing brand visibility. Lead communications and VIP agency relationships, establishing clear priorities and ensuring strong execution against brand and business objectives