Responsibilities

• Public Relations & Earned Media
• Develop and execute an integrated PR strategy that builds brand awareness, relevance, credibility, and positive brand sentiment.
• Develop strong relationships with national, local, lifestyle, business, design, home, retail, and trade media.
• Drive proactive media outreach around products, collections, business initiatives, company news, customer stories, partnerships, and brand moments.
• Identify timely cultural, industry, and consumer opportunities that can generate meaningful earned media.
• Develop press releases, media pitches, talking points, briefing documents, executive communications, and other external communications.
• Manage PR agencies and external partners, ensuring strategic alignment, strong execution, and measurable results.
• Establish PR measurement frameworks and track media quality, reach, engagement, sentiment, and business impact.
• Influencer & Creator Marketing
• Develop and lead the company’s influencer and creator strategy across relevant platforms and customer segments.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field required.
• 8+ years of progressive experience in public relations, corporate communications, influencer marketing, brand communications, or an integrated communications role.
• Experience in retail, furniture, home furnishings, lifestyle, consumer products, fashion, beauty, hospitality, or another consumer-focused industry strongly preferred.
• Demonstrated success developing and executing integrated PR and communications strategies.
• Strong relationships with relevant media, influencers, creators, and industry contacts.
• Demonstrated experience developing and scaling influencer and creator programs.
• Strong understanding of the evolving media, social, creator, and digital landscape.
• Exceptional storytelling, writing, presentation, and communication skills.
• Strong business and commercial acumen with the ability to connect communications strategies to business objectives.
• Experience managing agencies, budgets, and cross-functional teams.

Benefits

• Full Time Benefits*
• Financial Benefits: Annual Bonus Program, Annual Long Term Incentive Program, Inaugural Grant Equity Award, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
• Pet Insurance and generous Associate Discounts.
• *Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents.
• Associate pay will vary based on factors such as qualifications, experience, skill level and competencies.