Director, Portfolio Marketing - Shelf Stable

Responsibilities

• Define and own the strategy for a new shelf-stable portfolio, targeting a minimum one-year code life, acting as general manager for the category's business plan and performance.
• Identify and prioritize the sales channels and customers this portfolio unlocks that aren't accessible to Bonduelle's fresh business today (e.g., club, mass, national distribution).
• Build the multi-year roadmap and annual business plan, including volume, revenue, and margin targets, recognizing this is a new business build rather than an established category.
• Monitor category, competitive, and consumer trends in shelf-stable and adjacent center-store categories to identify white space.
• Tap the Groupe's global innovation pipeline to identify products, formats, and concepts with a path to the U.S. shelf-stable market, adapting them for American consumers and retail channels.
• Develop net-new, U.S.-originated concepts where the global pipeline doesn't fill a gap, partnering with Product Development on formulation and concept work.
• Build the business case for each opportunity, balancing speed-to-market against long-term brand and margin objectives.
• Identify, evaluate, and manage co-manufacturing partners capable of producing shelf-stable products to Bonduelle's quality and food safety standards.
• Own commercial terms and relationship management with co-manufacturers, in partnership with Supply Chain and Procurement, to ensure reliable, cost-effective production.
• Coordinate packaging, artwork, formulation, and regulatory/label requirements to keep new-product timelines on track.

Requirements

• 8–12+ years of CPG experience with progressive responsibility across brand management, category leadership, or general management, ideally including P&L ownership.
• Demonstrated experience building a new product portfolio or business line from the ground up, not just managing an established category.
• Direct experience sourcing, vetting, and managing co-manufacturing or contract manufacturing partners.
• Strong commercial acumen, with experience partnering directly with Sales, Customer Sales Planning, and Shopper Marketing.
• Track record opening new sales channels (club, mass, national distribution, export, or similar) for a branded portfolio.
• Entrepreneurial mindset and comfort with ambiguity, given this is a newly created role and business line.
• Bachelor's degree required; MBA a plus.

Preferred

• Experience working with or adapting products from a global or international innovation pipeline a strong plus.
• Shelf-stable, center-store, or broader packaged food category experience strongly preferred.
• MBA a plus.