Director, Playfly Creates (Media)

New York City, NY

$145K/yr – $180K/yrDirector/Executive8+ years exp

Posted 6 weeks ago

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Job Summary

Own cross functional media solution selling from strategy to close, focusing on scalable assets, RFP leadership, and consultative seller enablement that drives revenue growth.

  • Own strategic media solutions to drive revenue growth with client focused recommendations and marketplace insights.
  • Partner with media sellers to tailor proposals that map advertiser goals to Playfly capabilities.
  • Lead RFPs and proactive opportunities with market, category, and audience knowledge to win business.

Job Description

Responsibilities

  • Lead, coach, and develop a team focused on creating strategic media solutions that support revenue growth.
  • Partner directly with media sellers to develop customized, client-focused recommendations that align advertiser objectives with Playfly assets and capabilities.
  • Lead the strategic response process for RFPs and proactive sales opportunities, leveraging marketplace knowledge, category expertise, audience insights, and media trends.
  • Serve as a key sales partner throughout the sales cycle, providing consultative support that helps sellers position integrated media opportunities and close business.
  • Develop scalable sales materials, category narratives, and marketplace insights that enhance seller effectiveness and drive revenue growth.
  • Collaborate with internal stakeholders across media, content, partnerships, client services, research, and activation teams to ensure solutions are feasible, impactful, and executable.
  • Help shape annual sales priorities, media positioning, and go-to-market strategies across Playfly properties and platforms.
  • Identify emerging opportunities in media, advertising, sponsorship, and audience engagement that can create new revenue streams for Playfly partners.
  • Maintain a deep understanding of advertiser needs, agency trends, competitive offerings, and industry developments to inform sales strategy.
  • Act as a trusted advisor to sales leadership and account teams on high-value opportunities and key client relationships.
Playfly Sports logo

Playfly Sports

Playfly Sports is the leading revenue maximizer in the sports industry. Our consultative, data-driven approach to reach, engage, monetize and measure fandom gives our property and brand partners a competitive advantage.Playfly operates a growing portfolio of multi-faceted fan-focused divisions with capabilities that include exclusive MMR management, media and sponsorship activation, custom creative and digital content production, valuation and consulting, and development of new revenue-driving platforms and technologies. Since its inception in 2020, Playfly Sports has grown to become a real force in the high school, collegiate, esports and pro sports sectors. We emerged with the goal of providing a new and different approach to navigating the sports industry. As the fan experience continues to rapidly evolve with the growth of digital streaming and fan engagement, the driving force behind our company is building a digitally enabled, full-service sports marketing business.

Founded in 2020
Berwyn, Pennsylvania, USA
472 employees (79 in marketing)