Responsibilities

• Own the end-to-end paid media strategy and execution across Meta, TikTok, YouTube, and Google (Search & Display), driving customer acquisition and revenue growth.
• Deliver consistently against core commercial metrics, including CAC, ROAS, and Cost of Sales, while aligning channel-level KPIs to overarch business objectives.
• Support high-level media investment decisions, including complex budget allocations, pacing, and channel mix optimization to maximize efficiency.
• Balance lower-funnel conversion tactics with broader full-funnel growth opportunities to build long-term brand equity and scale.
• Lead the day-to-day and monthly optimization of all paid digital channels to ensure peak performance.
• Establish and scale a structured testing roadmap covering creative assets, audience segmentation, bidding strategies, and landing page optimization.
• Maintain rigorous standards for campaign setup, tagging, tracking, and measurement to ensure data integrity and real-time reporting accuracy.
• Lead and mentor the in-house media team, providing direct oversight for the Senior Manager of Affiliates and the Senior Manager of Paid Social.
• Partner with Creative, Brand, CRM, and E-commerce teams to ensure a seamless consumer journey and integrated campaign execution.
• Collaborate with cross-functional stakeholders to ensure media strategies remain in lockstep with broader brand and commercial priorities.

Requirements

• 5+ years Industry experience: Professional background in Performance Marketing or Paid Media, with a proven track record in DTC and/or the Beauty category.
• Demonstrated success in managing high-growth media budgets ($5M+) and consistently delivering against aggressive CAC and ROAS targets.
• Advanced technical expertise across Meta, TikTok, and Google/YouTube platforms; solid understanding of attribution, incrementality, and A/B testing frameworks.
• Strong leadership and mentorship skills with experience managing direct reports and leading cross-functional projects.
• Ability to navigate global environments; must be comfortable collaborating with international teams (UK central) while maintaining local US execution and ownership.

Preferred

Benefits

• Hybrid Work Model - 3 days office/2 days home
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands