Responsibilities

• Lead Performance Media Strategy
• Translate client business objectives into integrated, insight-driven performance media strategies.
• Ensure channel recommendations build on one another rather than operating as separate, platform-specific plans.
• Review and strengthen media strategies, tactical plans, investment allocations, testing roadmaps, and optimization recommendations.
• Bring a clear point of view on the appropriate role of each channel, platform, audience, and buying approach.
• Potentially provide direct strategic and day-to-day leadership for a designated client.
• Improve Platform and Partner Value
• Evaluate the agency’s existing DSP, platform, data, technology, and media partner relationships to identify opportunities to improve pricing, effectiveness, transparency, and client value.
• Assess contracts, fee structures, data costs, technology costs, auction dynamics, supply paths, inventory quality, and deal structures.
• Partner with internal leadership to identify negotiation opportunities and ensure platform agreements support both client objectives and agency needs.

Requirements

• 8+ years of digital media experience, including significant hands-on experience across Paid Search, Paid Social, and Programmatic.
• Demonstrated ability to lead integrated performance media strategies across multiple channels and stages of the consumer journey.
• Current working knowledge of major platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Amazon DSP, The Trade Desk, DV360, YouTube, and relevant measurement and bid-management tools.
• Experience evaluating DSPs, platform capabilities, media supply, data offerings, fee structures, contracts, and partner economics.
• Strong understanding of auction dynamics, programmatic supply paths, SSP and DSP relationships, private marketplace and programmatic guaranteed deals, audience data, brand safety, and inventory quality.
• Proven ability to improve performance through budget allocation, bidding, targeting, creative testing, campaign structure, and ongoing optimization.
• Experience developing and mentoring specialists while remaining close enough to the work to provide meaningful technical and strategic guidance.
• Strong client leadership, communication, and presentation skills.
• Ability to turn complex marketplace or performance information into a clear point of view and practical recommendation.
• Comfort working in a collaborative, fast-moving agency environment where leaders roll up their sleeves and contribute wherever they can create the most value.