Director of Performance Media at Hadley Designs | USA

Hadley Designs

Director of Performance Media

USA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive growth for a remote-first DTC ecommerce brand by leading paid social, funnel optimization, and cross-functional activation.

Own end-to-end paid social scaling on Meta and TikTok, plus funnel optimization and LTV-driven economics
Must-have: 5+ years in DTC ecommerce with Shopify and paid social, plus proven $20M+ brand growth
Standout: Leadership of a remote team of 6+ with cross-functional pods and SOPs

Job Description

Responsibilities

Test 100+ ad creatives weekly across Meta and TikTok
Optimize paid traffic to hit strict ROAS thresholds
Partner with affiliate and UGC teams to scale winning creative
Stay ahead of platform trends, formats, and policy updates
Coordinate launches with Amazon for halo effects
Launch one new bundle-based funnel every month tied to educational outcomes
Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
Oversee homepage, product pages, and collection merchandising
Refactor and relaunch underperforming funnels with new hooks and offers
Lead seasonal promotions including Back-to-School and Holiday campaigns

Requirements

5 to 10+ years in DTC ecommerce, especially Shopify and paid social
Proven track record scaling ecommerce brands past $20M
Experience owning revenue and profitability targets
Deep expertise in Meta and TikTok Ads
Hands-on experience with Klaviyo, Postscript, and Shopify CMS
Strong background in bundles, upsells, and LTV optimization
Ability to write and review high-converting landing pages
Comfortable leading a fully remote team with clear weekly cadences

Preferred

Experience scaling ecommerce brands past $20M
5 to 10+ years in DTC ecommerce, especially Shopify and paid social
Proven track record scaling ecommerce brands past $20M
Hands-on experience with Klaviyo, Postscript, and Shopify CMS
Experience owning revenue and profitability targets
Strong background in bundles, upsells, and LTV optimization
Ability to write and review high-converting landing pages
Comfortable leading a fully remote team with clear weekly cadences

Benefits

You will have real ownership. Real trust. And real impact.
Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
You will be surrounded by A+ team members that value excellence, growth, and doing the right thing.
You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
You will help shape a decade-long vision to build the most trusted children’s brand in the world.
Access Josh Hadley’s vast network through his podcast Ecomm Breakthrough

Hadley Designs

Hadley Designs creates invitations, printables, and home decor to help you celebrate life’s joyful moments. Pick from hundreds of templates that you can instantly download, customize, then print as many as you need. Unlike the big box stores online, you’re not limited in what you can personalize....plus you’re not stuck with their high prices and ordering large quantities if you just need a few! So whether it’s a party, wedding, or even your child’s first day of school, we make it easy for people to celebrate life’s joyful moments in fun and creative ways.

Founded in 2014

Flower Mound, Texas, USA

16 employees (6 in marketing)

www.hadleydesigns.com