Responsibilities

• Own the multi-channel performance marketing strategy across SEM, Paid Social, Programmatic, Display, CTV/OLV, and Affiliate - aligned to pipeline and revenue goals.
• Lead and develop an in-house performance marketing team and manage two agency partners, holding all parties accountable to execution quality, pacing, and results.
• Manage eight-figure annual media budgets across channels with rigorous spend efficiency, continuous optimization, and clear ROI accountability.
• Build and own a full-funnel measurement ecosystem—from impression to MQL to pipeline - partnering with Analytics and Marketing Ops on attribution, tracking, and reporting.
• Drive a structured test-and-learn agenda across creative, targeting, keyword strategy, bidding, and landing pages; deliver insights that sharpen future investment decisions.
• Champion AI tools and automation to improve workflow efficiency, audience targeting, bidding intelligence, and performance forecasting across all channels.

Requirements

• 10+ years of performance marketing experience with hands-on expertise across SEM, paid social/programmatic, and affiliate channels—B2B SaaS experience is required.
• Demonstrated track record of driving pipeline and revenue impact through multi-channel paid programs at scale, with full-funnel KPI ownership (MQL, Pipeline, Bookings, ROAS).
• 8+ years managing in-house teams and external agency relationships with a track record of building high-performing, accountable teams.
• Experience owning and managing eight-figure annual media budgets with data-driven channel allocation and spend efficiency.
• Strong platform fluency across Google Ads, Microsoft Ads, LinkedIn, Meta, programmatic DSPs, and affiliate tracking tools and vendors.
• Proficiency with reporting and attribution platforms (Tableau, SFDC, GA4)
• Clear, confident communicator—able to translate performance data into business-level narratives for senior stakeholders.

Preferred

• Familiarity with CTV/OLV measurement, programmatic DSPs, and advanced audience segmentation strategies.
• Working knowledge of affiliate program compliance—fraud prevention, brand safety, attribution windows, and partner governance.
• Hands-on use of AI tools to improve daily marketing workflows, campaign optimization, or performance forecasting.
• Bachelor's degree in Marketing, Business, Analytics, or equivalent work experience.

Benefits

• Comprehensive medical, dental, vision, disability, life insurance
• Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
• 401K match and ESPP
• Paid time off and paid sick leave
• Paid parental and pregnancy leave and new parent gift boxes
• Family-forming benefits (IVF, Preservation, Adoption etc.)
• Emergency backup care (Child/Adult/Pets)
• Employee Assistance Program (EAP) with counseling sessions available 24/7
• Free legal services that provide legal advice, document creation and estate planning
• Employee bonus referral program