Director of Performance Marketing - Personal Injury Marketing - (Meta & YouTube)

USA (Remote)

$120K/yr – $200K/yrDirector/Executive5+ years expFull time

Posted 17 hrs ago

Job Summary

Own and scale paid social and video acquisition across Meta and YouTube with TikTok as a focus, leading strategy, campaigns, audience development, testing, optimization, attribution, budget planning, and continuous experimentation to drive growth.

Own growth function for paid acquisition and measurement
Lead testing and optimization across creative, landing pages, and campaigns
Identify new opportunities to accelerate user acquisition

Job Description

Responsibilities

Own and scale our paid social and video acquisition efforts across: Meta (Required), YouTube (Required), TikTok (Preferred), Other emerging paid social and video platforms
Paid acquisition strategy
Campaign architecture
Audience development
Creative testing
Landing page optimization
Attribution
Budget allocation
Performance reporting
Continuous experimentation

Requirements

5+ years managing paid acquisition campaigns
Expert-level experience with:
Meta Ads
YouTube Ads
Advanced understanding of:
GA4
Google Tag Manager
Attribution
CRM integration
Conversion tracking

Preferred

TikTok Ads (preferred)
Experience managing large advertising budgets (multi-million-dollar annual spend preferred)
Experience in Personal Injury advertising strongly preferred

Benefits

Competitive compensation
Performance-based bonuses
Fully remote position
Significant autonomy
Direct access to executive leadership
Meaningful advertising budgets
Engineering, analytics, and creative support
The opportunity to shape the future of one of America's fastest-growing legal technology companies
Flexible schedule