Responsibilities

• Own and scale our paid social and video acquisition efforts across: Meta (Required), YouTube (Required), TikTok (Preferred), Other emerging paid social and video platforms
• Paid acquisition strategy
• Campaign architecture
• Audience development
• Creative testing
• Landing page optimization
• Attribution
• Budget allocation
• Performance reporting
• Continuous experimentation

Requirements

• 5+ years managing paid acquisition campaigns
• Expert-level experience with:
• Meta Ads
• YouTube Ads
• Advanced understanding of:
• GA4
• Google Tag Manager
• Attribution
• CRM integration
• Conversion tracking

Preferred

• TikTok Ads (preferred)
• Experience managing large advertising budgets (multi-million-dollar annual spend preferred)
• Experience in Personal Injury advertising strongly preferred

Benefits

• Competitive compensation
• Performance-based bonuses
• Fully remote position
• Significant autonomy
• Direct access to executive leadership
• Meaningful advertising budgets
• Engineering, analytics, and creative support
• The opportunity to shape the future of one of America's fastest-growing legal technology companies
• Flexible schedule