Director of Performance Marketing

Responsibilities

• Leads and directs performance marketing strategies designed to generate qualified traffic, increase leads, improve customer acquisition, and contribute to revenue growth across paid media and other measurable marketing channels.
• Oversees the strategy, performance, optimization, and financial stewardship of multi-million-dollar annual paid media investments, with significant responsibility for Google Ads and other performance marketing platforms.
• Directs the allocation and ongoing optimization of paid media budgets across brands, markets, service lines, campaigns, and channels to ensure investment is continuously evaluated and redeployed toward the highest-value opportunities.
• Maintains deep oversight of Google Ads performance, including Paid Search, Performance Max, Local Services Ads, and other Google advertising products, ensuring campaign structure, bidding strategies, budgets, conversion signals, and optimization approaches support business objectives.
• Evaluates paid media and performance marketing channels to direct optimization efforts, measure campaign effectiveness, identify customer and market trends, and provide clear reporting on ROAS, cost per lead, cost per booked opportunity, conversion, revenue, contribution margin, and other key performance indicators.
• Establishes a clear operating cadence for performance management, including daily performance signal reviews and anomaly detection, weekly optimization recommendations and budget-shift discussions, and monthly channel role and investment recalibration.
• Defines, tests, and scales growth opportunities by establishing a disciplined test-and-learn agenda, clear measurement frameworks, and repeatable playbooks for scaling successful initiatives across brands and markets.
• Leads agency performance and accountability, establishing clear expectations, reporting requirements, optimization processes, contract management, and performance standards. Independently evaluates and challenges agency and platform recommendations to ensure investment decisions are supported by data and business outcomes.
• Partners with Field Marketing to develop and optimize marketing plans for each location, state, and region based on business objectives, market conditions, customer acquisition opportunities, and performance.
• Partners with Marketing Operations and Web teams to align paid media and SEO strategies, ensuring an integrated approach that improves search visibility, strengthens the customer journey, and maximizes conversion performance.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Analytics, or a related field from an accredited institution.
• Demonstrated experience directly managing or overseeing a multi-million-dollar annual paid media budgets of similar scale and complexity, including responsibility for investment allocation, optimization, forecasting, performance measurement, high volume, local lead generation, and financial accountability.
• Significant experience managing Google Ads in a high-spend environment, with a strong understanding of Paid Search, Performance Max, bidding strategies, campaign structure, conversion signals, attribution, audience strategy, and performance optimization.
• Proven experience managing performance marketing across multiple locations, markets, and brands with varying budgets, business objectives, and marketing plans. Preference will be given to experience within the home services industry or another multi-location consumer services business.
• Demonstrated ability to manage or influence large-scale marketing investment decisions across paid media, digital, or other performance channels.
• Strong understanding of marketing ROI, ROAS, incrementality, attribution, contribution margin, media measurement, audience strategy, customer acquisition economics, and performance optimization.
• Experience connecting media platform performance with downstream business outcomes, including calls, leads, booked opportunities, revenue, customer acquisition, and profitability.
• Demonstrated ability to turn complex data and insights into practical actions that improve marketing and business outcomes.
• Previous experience with Service Titan or a similar field service platform preferred.
• Experience managing and holding media agencies and external partners accountable for strategy, execution, optimization, reporting, and business performance.

Benefits

• We invest in the whole you — your health, your family, and your future. When you join us, you're not just getting a job — you're gaining a benefits package designed to support you at every stage of life.
• Medical Insurance: Comprehensive medical coverage with four plan options to fit every need and budget, including an HSA-eligible high-deductible plan and an FSA.
• Dental Insurance: Dental coverage with low weekly premiums.
• Vision Insurance: Vision coverage with low weekly premiums.
• Basic Life and AD&D Insurance: Company-paid basic Life and AD&D insurance.
• Long-Term Disability: Company-paid Basic Long-Term Disability coverage.
• Short-Term Disability: Optional Voluntary Short-Term Disability coverage.
• Additional Life Insurance: Optional additional life insurance coverage available.
• Retirement Plan: Traditional 401(k) and Roth 401(k) options with company match!
• Supplemental Health Plans: Including Accident, Critical Illness, and Hospital Indemnity Insurance, plus disability resource services, travel and beneficiary support services, pet health insurance, and PerkSpot — an exclusive employee discount program.