Responsibilities

• Develop and execute AudioNova's acquisition strategy to drive new patient growth and revenue.
• Own performance across paid media channels including search, social, display, video, and emerging digital platforms.
• Manage significant media investments, continuously optimizing channel mix, audience strategy, and budget allocation to maximize business outcomes.
• Establish annual digital growth plans, quarterly priorities, and performance targets aligned with commercial objectives.
• Identify new opportunities to improve acquisition efficiency, scale demand generation, and accelerate growth.
• Lead external media agency relationships, establishing clear accountability for performance, innovation, testing, and continuous improvement.
• Drive rigorous media planning, campaign optimization, creative testing, and audience development.
• Evaluate new platforms, technologies, and media opportunities that improve marketing effectiveness.
• Ensure media investments are grounded in performance data, incrementality, and measurable business impact.
• Own website performance and digital customer experience across all patient-facing digital properties.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 10+ years of progressive experience leading performance marketing, digital acquisition, or digital growth functions.
• Proven success managing large digital media budgets with responsibility for customer acquisition, marketing efficiency, and business growth.
• Deep expertise in paid media, website optimization, SEO, conversion rate optimization, attribution, and digital analytics.
• Experience leading external agencies and cross-functional teams.
• Strong commercial mindset with the ability to translate data into strategic business decisions.
• Demonstrated success building and developing high-performing teams.
• Excellent communication, executive presentation, and stakeholder management skills.

Preferred

• Experience within healthcare, retail healthcare, consumer health, medical devices, or other multi-location service businesses.
• Experience working across large regional or national organizations.
• Familiarity with Google Analytics 4, Google Ads, Meta Ads Manager, Google Tag Manager, Looker, Adobe, Salesforce, or similar platforms.
• Experience implementing offline conversion tracking, experimentation programs, and advanced attribution capabilities.