DIRECTOR, PERFORMANCE CREATIVE STRATEGY

USA (Remote)

$120K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 16 hrs ago

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Job Summary

Own and lead the Performance Creative practice for key client accounts, guiding strategy, team development, and new business initiatives.

  • Own health of book of business and drive growth
  • Lead the Performance Creative workstream for new business and collaborate across teams

Job Description

Responsibilities

  • Lead Clients & Creative Strategy
  • - Serve as a senior strategic partner across a portfolio of key client accounts, ensuring creative strategy drives measurable business results.
  • - Own the health and success of your team’s book of business, balancing creative performance, client satisfaction, and long-term growth.
  • - Present creative strategy, performance insights, and recommendations to senior client stakeholders with confidence and clarity.
  • - Step into complex client situations, providing strategic leadership and identifying opportunities to grow existing partnerships.
  • Lead & Develop the Team
  • - Manage a team of approximately 2–5 direct reports, including Associate Directors and Managers.
  • - Coach leaders to strengthen strategic thinking, creative judgment, client leadership, and performance marketing expertise.
  • - Foster a culture of accountability, collaboration, innovation, and continuous learning while empowering teams to take ownership of their work.
  • - Guide staffing decisions, team capacity, and resource planning to ensure the right talent is aligned to the right opportunities.

Requirements

  • 7+ years of experience in an advertising, creative, or digital marketing agency, including 5+ years leading Performance Creative for paid media clients.
  • Proven success leading and developing high-performing teams, including coaching senior-level talent.
  • Deep expertise in Performance Creative across Meta, TikTok, YouTube, Amazon, Programmatic, Display, and emerging paid media channels.
  • A track record of translating performance insights into scalable creative strategies, testing frameworks, and measurable creative learnings.
  • Experience leading senior client relationships, facilitating executive presentations, and serving as a trusted strategic advisor.
  • Confidence leading new business efforts, including RFP strategy, in-person pitches, and cross-functional proposal development.
  • Strong operational and business acumen, with experience contributing to staffing plans, scopes of work, resource planning, and department growth.
  • A collaborative leadership style with the ability to influence across disciplines and build strong partnerships with Media, Client Services, Strategy, Production, and Operations.
  • Practical experience applying AI and emerging technologies to improve creative strategy, workflows, and team efficiency.
  • Exceptional communication, presentation, and problem-solving skills, with the ability to bring clarity to complex challenges.

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Prime Visibility (Wpromote) logo

Prime Visibility (Wpromote)

Prime Visibility has been acquired by Wpromote, the nation’s largest independent digital marketing agency based in El Segundo, California. The acquisition, which closed on March 31, 2017, establishes Wpromote’s East Coast presence, expands its offerings into new industries, and increases the firm’s staff to over 330 employees.Wpromote aims to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. We also help larger organizations “think and act like challengers” to stay ahead of the competition. By adopting a customer-centric ideology, we find innovative ways to acquire new customers and challenge the status quo. At the end of the day, our clients realize the benefit of having us sit at the table with them, strategizing for their future together.

Founded in 2001
Melville, New York, USA
14 employees (6 in marketing)

Traffic Signals

Monthly Visitors
45.4K
Monthly Google Ads Budget
$105.8K
Traffic Source Mix
Search
43.1%
Direct
34.7%
Referral
5.6%
Social
2.8%
Paid
3.3%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
5 (36% of company)
Median Tenure
22.4 years
Marketing Roles Posted (Last 30 Days)
10