Director, Peer-to-Peer Marketing

Responsibilities

• Develop and own the integrated peer-to-peer marketing strategy for cretostimogene.
• Define the strategic role of P2P education within the overall brand and launch strategy.
• Identify the physician behaviors, knowledge gaps and adoption barriers that can most effectively be addressed through peer education.
• Develop distinct P2P strategies for pre-launch, launch and post-launch phases.
• Determine the appropriate balance of national, regional, local, in-person and virtual peer engagement.
• Ensure P2P strategy is tightly integrated with HCP Marketing, Sales, Medical Affairs and the broader customer engagement strategy.
• Develop an approach that can evolve as cretostimogene potentially expands into additional NMIBC patient populations.
• Develop the overall commercial speaker strategy and speaker bureau operating model.
• Identify the types, number and geographic distribution of speakers required to support launch.
• Partner with appropriate internal stakeholders to identify qualified potential speakers.

Requirements

• Bachelor’s degree in marketing, business administration or a related field or equivalent years of experience required.
• Ten (10+) years marketing experience.
• Significant experience in pharmaceutical marketing, with direct experience leading peer-to-peer or HCP marketing programs.
• Oncology experience strongly preferred; urology, bladder cancer or physician-administered oncology experience highly desirable.
• Demonstrated experience preparing for and/or executing a pharmaceutical product launch.
• Experience developing and managing commercial speaker bureaus and peer-to-peer programs.
• Strong understanding of HCP segmentation, targeting and customer engagement.
• Demonstrated ability to operate effectively within Regulatory, Legal and Compliance requirements.
• Up to 20-25% travel required.
• Work Authorization for US Applicants: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Preferred

• MBA or other graduate degree preferred

Benefits

• FULLY REMOTE WORK ENVIRONMENT
• REST AND RECHARGE BENEFITS - Unlimited Flexible Time Off
• HOLIDAYS - In 2026 we will observe 14 holidays
• RETIREMENT - 401K with 100% company Safe Harbor match up to 4% of base salary
• HEALTH (MEDICAL, DENTAL, VISION) - PPO & HDHP - Cigna/Principal
• HEALTH SPENDING ACCOUNTS - HSA (with Annual Company Contribution), FSA, FSA-DC
• ILLNESS & DISABILITY PROTECTION - Company Paid LTD Coverage + Voluntary Plans
• LIFE INSURANCE - Company Paid 2 x base salary + Voluntary Plans
• ADDITIONAL EXCLUSIVE BENEFITS - Voluntary Legal, Pet, Plus More