Director, Patient Marketing at SERVIER MONDE | Nelson County, KY | $208K/yr – $251K/yr

Director, Patient Marketing

Nelson County, KY (Remote)

$208K/yr – $251K/yrDirector/ExecutiveFull time

Posted 6 months ago

Drive end-to-end patient marketing for oncology products with multi-channel campaigns and a high-performing team.

Own development and execution of multi-channel patient marketing and ambassador programs.
Must-have: 10+ years in pharma marketing with oncology and leadership experience.
Standout: Proven cross-functional leadership and regulatory-compliant patient initiatives.

Responsibilities

Lead the end-to-end patient marketing strategy for all marketed oncology products.
Develop and execute multi-channel campaigns across digital, social, print, and in-person channels, ensuring alignment with overall brand objectives.
Partner with digital marketing counterparts to drive innovation in digital engagement, including websites, SEO/SEM, social media, email, and emerging technologies.
Oversee creation of patient-facing materials and programs, collaborating with creative agencies, digital partners, and cross-functional teams.
Spearhead organization's first patient ambassador program, collaborating with compliance and legal teams to drive high impact tactics with patients.
Manage disease awareness websites and branded product websites, to maximize reach and engagement.
Direct research and analytics efforts to understand patient needs, preferences, and digital behaviors.
Monitor campaign performance, track KPIs, and optimize programs based on data-driven insights.
Conduct Marketing Mix analyses to inform resource allocation and future strategy.
Ensure all initiatives are compliant with medical/legal/regulatory (MLR) standards and corporate policies.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field required.
10+ years of progressive marketing experience within the pharmaceutical or biotech industry.
Minimum 6 years in leadership roles managing people, vendors, and cross-functional teams.
Demonstrated success in oncology or specialty care (oncology experience strongly preferred).
Experience with new product launches, or major indication launches.
Proven expertise in digital marketing, patient engagement strategies, and multi-channel campaign execution.
Proven experience with patient ambassador programs, their development, compliance/legal considerations.

Preferred

MBA preferred, ideally with a focus in Brand Management, Consumer Marketing, or Market Research.
Demonstrated analytical mindset with the ability to translate insights into actionable strategies.

Benefits

Servier offers a competitive and comprehensive benefits package that includes medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements).