Director, Patient Experience Marketing

Responsibilities

• Develop and own the integrated patient and caregiver strategy for cretostimogene.
• Translate the overall brand strategy into a clear patient strategy, including objectives, strategic imperatives, priorities and measures of success.
• Lead patient launch readiness across disease education, branded communications, digital engagement, patient support and treatment-experience initiatives.
• Develop the patient value proposition, positioning, messaging and creative strategy in partnership with the broader brand team.
• Develop and continually refine a comprehensive NMIBC patient journey from diagnosis through treatment and follow-up.
• Identify the critical behavioral, emotional and practical barriers affecting treatment decisions.
• Understand how patients and caregivers perceive disease severity, recurrence, progression risk and available treatment alternatives.
• Build a deep understanding of patients, caregivers and their treatment decision-making process through primary and secondary research.
• Lead development of actionable patient segmentation and patient personas.
• Identify differences in needs, motivations and behaviors across relevant NMIBC patient populations.

Requirements

• Bachelor’s degree in marketing, business administration or a related field or equivalent years of experience required. MBA or other graduate degree preferred.
• Ten (10+) years marketing experience with 7+ in patient and consumer marketing.
• Experience working in pharmaceutical brand marketing.
• Oncology experience strongly preferred; urology, bladder cancer or other physician-administered oncology experience highly desirable.
• Demonstrated experience preparing for and/or executing a pharmaceutical product launch.
• Experience developing patient strategy, segmentation, positioning, messaging and omnichannel programs.
• Strong understanding of the oncology patient journey and treatment decision-making process.
• Experience partnering with Patient Services, Market Access and patient advocacy organizations.
• Understanding of reimbursement and access considerations affecting patients receiving physician-administered therapies.
• Experience leading agencies and managing significant marketing budgets.

Benefits

• Well-Being Benefits eligibility begins the 1st of the month after hire. While a majority of these benefits are for our US-based workforce, we continue to assess comparable levels of benefits for our international team members that are aligned with country-specific regulations and their national programs offered.
• FULLY REMOTE WORK ENVIRONMENT
• REST AND RECHARGE BENEFITS - Unlimited Flexible Time Off
• HOLIDAYS - In 2026 we will observe 14 holidays
• RETIREMENT - 401K with 100% company Safe Harbor match up to 4% of base salary
• HEALTH (MEDICAL, DENTAL, VISION) - PPO & HDHP - Cigna/Principal
• HEALTH SPENDING ACCOUNTS - HSA (with Annual Company Contribution), FSA, FSA-DC
• ILLNESS & DISABILITY PROTECTION - Company Paid LTD Coverage + Voluntary Plans
• LIFE INSURANCE - Company Paid 2 x base salary + Voluntary Plans
• ADDITIONAL EXCLUSIVE BENEFITS - Voluntary Legal, Pet, Plus More