Responsibilities

• Creator partnerships and strategic growth - Set the creator partnerships strategy, with customer acquisition and profitable growth as the primary objectives. - Evolve an established creator program into a portfolio of repeatable, high-return partnerships, including longer-term ambassadors, larger creator deals, and strategic brand collaborations. - Identify and develop creators whose audiences, credibility, and content can help us acquire new customers. - Lead commercial negotiations, including compensation, deliverables, usage rights, exclusivity, and renewal terms. - Build activation plans that connect creator storytelling, organic distribution, paid amplification, and conversion. - Develop opportunities across social, YouTube, podcasts, and healthcare professional partnerships, prioritizing those with a clear business case. - Own whitelisting and partnership ads end to end: negotiate paid usage terms, secure and manage handle access and ad codes, and maintain an accurate rights and expiration record across all creative running in paid.
• Measurement and investment decisions - Own the partnerships budget and establish clear performance targets with Growth, Finance, and Analytics. - Strengthen creator-level reporting so the team can make consistent decisions about testing, renewal, expansion, and spend allocation. - Evaluate acquisition costs and returns using creator fees, media investment, activation costs, and the timing of actual delivery. - Bring together paid performance, tracked conversions, post-purchase survey insights, and organic signals while being clear about attribution limitations. - Design tests that help establish incremental impact and translate findings into better partner selection, deal structures, and activation. - Communicate results clearly: what worked, what didn’t, what we learned, and what changes next. - Maintain a reliable supply of creator creative into paid channels, working from asset-level performance data to inform the next round of briefs, formats, and hooks.
• PR and earned media - Own PR and earned media strategy, building credibility and reaching relevant audiences through compelling stories and relationships. - Manage agency partners and develop relationships with journalists, editors, publishers, and relevant voices in health and wellness. - Shape opportunities for product coverage, founder storytelling, expert commentary, and podcast appearances. - Set clear objectives for earned media and evaluate coverage quality, audience relevance, referral activity, and contribution to discovery and acquisition. - Coordinate with Brand, Science, and Regulatory to keep external communications accurate and consistent.
• Science and expert collaboration - Partner with Science and Regulatory to translate approved scientific information into accessible creator briefs, talking points, and partner materials. - Develop content and partnership opportunities with healthcare professionals and Scientific Advisory Board members that strengthen trust, education, and customer acquisition. - Help creators and expert partners communicate product information clearly and compellingly, using approved claims and maintaining scientific accuracy.
• Team leadership and operating excellence - Lead, coach, and develop two direct reports, providing clear priorities, ownership, and performance expectations. - Stay close to execution: personally lead important relationships and negotiations, sharpen creator briefs, review content, and work through performance questions. - Improve the systems that move partnerships from sourcing and negotiation through content delivery, launch, measurement, and renewal. - Partner closely with Growth and Creative to turn creator partnership content into effective advertising and feed performance learnings back into briefs. - Build practical AI workflows for research, sourcing, briefing, analysis, reporting, and operational efficiency, with human judgment and quality checks. - Work with a toolkit that includes Plot, Motion, OuterSignal, and Archive .

Requirements

• Track record of scaling creator or influencer partnerships that delivered measurable customer acquisition for a consumer brand.
• Experience owning budgets, negotiating meaningful deals, and making investment decisions based on performance.
• Strong understanding of paid social, creator-led advertising, partnership ads, content usage rights, and organic distribution.
• Analytical confidence: you can challenge a misleading ROI calculation, work through imperfect attribution, and make a clear recommendation.
• Experience developing larger partnerships beyond one-off content transactions.
• Experience leading PR or earned media programs and holding agency partners accountable.
• People management experience and the ability to lead strategically while remaining hands-on with briefs, relationships, analysis, and execution.
• The ability to work with Science, Regulatory, or subject-matter experts to translate complex information into clear, accurate partner content.
• Demonstrated AI fluency, with examples of workflows you’ve built or improved.
• Excellent communication, relationship management, and cross-functional leadership skills.

Preferred

• Experience in health and wellness, supplements, or healthcare professional partnerships is a plus.

Benefits

• 💵 Competitive compensation with an exceptionally generous equity package
• 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
• 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
• 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
• 📈 401k to help you plan for the future
• 🏖 Flexible PTO because we respect the need for work/life harmony
• 💊 Unlimited (yes, unlimited) Thesis nootropics
• 🎓A strong emphasis on promoting from within and personal development
• 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
• 🏢 Hybrid work model