Responsibilities

• Strategic Offer Design & Value Proposition
• Structure promotional bundles: Design the architecture of consumer incentives, determining the optimal ratio of base purchasing power to "bonus credits" (e.g., establishing thresholds like Spend $100 get $20, Spend $500 get $125) to maximize consumer spend.
• Determine reward mechanics: Establish rules for how rewards and offers stack against each other.
• Co-author co-branded promotions: Partner with the restaurant marketing team and directly with our loyalty partners to design exclusive, high-value introductory offers for premium consumer segments.
• Financial Guardrails, Margin & Risk Management
• Manage promotion profitability: Partner with finance to monitor the financial performance and budget of all offers.
• Set and govern budgets: Establish strict guardrails for Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios to prevent margin erosion.
• Forecast demand elasticity: Model how changes to consumer bonus percentages impact weekly credit sales volume and predict downstream impacts on budgets and revenue.
• Optimize Deployed Offers
• Build predictive cohort segmentation: Segment the consumer universe based on past purchase frequency, average spend, restaurant preferences, and other personalized data elements to trigger hyper-targeted offers.

Requirements

• Exceptional analytical skills and experience managing complex models, testing strategies, budgets, and implementation plans.
• A deep and extensive understanding of the consumer, segmentation, communication, and offer strategy.
• Exceptional ability to understand customer needs, position products effectively, and creatively design marketing solutions to meet customer needs
• Exceptional ability to bring clarity to complex business situations, to apply frameworks to simplify a message, and to define the appropriate analysis to clearly communicate an outcome.
• Demonstrated experience creating clear, sophisticated communications and messaging deliverables.
• Experience interacting with senior leaders; comfortable asking detailed questions to clarify complex situations.
• Demonstrated ability to ramp quickly into ambiguous, in-flight programs, and operate independently within days or weeks, not months.

Preferred

• Bachelor's degree in business, marketing, or related field
• Proven track record of driving sustained revenue growth, scaling cross-functional teams, leading executive-level strategic initiatives and building modern, AI-enabled marketing organizations.
• Marketing expert with 7+ years of experience leading consumer growth, lifecycle marketing, brand strategy and GTM execution.

Benefits

• Comprehensive benefits package, which includes:
• Competitive Paid Time Off and company holidays
• Generous dining reimbursement when you dine with our restaurant clients
• 401(k) plan with a company match
• Two medical plan options- Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
• Partnership with Rx n Go, offering certain prescriptions for free
• Two dental plan options and a vision plan
• Flexible Spending Accounts and a pre-tax commuter benefit program
• Accident, Critical Illness, and Hospital Indemnity Insurance Plans
• Short Term and Long Term disability