Director, Paid Strategy and Planning at Starcom | Plano, TX | $121K/yr – $174K/yr

Starcom

Director, Paid Strategy and Planning

Plano, TX (Hybrid)

$121K/yr – $174K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel media strategy and client leadership for multi-million dollar spend, combining traditional and digital media to lift client performance across channels.

Lead medium to large media accounts ($20M+) and present cross-platform proposals to clients.
Supervise a 10+ person media team, hiring and coaching for multi-channel tactical planning and local market execution.
Translate data from tools like Pathmatics and Kantar into POVs, strategy docs, and client-ready recommendations.

Job Description

Responsibilities

Develops forward-thinking, innovative, cross-channel media strategies, including traditional and digital media, to improve client marketing effectiveness and drive business growth.
Advises clients and internal teams on media opportunities, including local media campaign planning.
Serves as client team lead on medium to large media accounts, managing $20M+ in total media spend.
Conceives, negotiates, and presents cross-platform or large-scale media proposals to clients.
Responsible for upselling services and contributing to business development efforts.
Guides and supervises a media team of 10+ employees, including hiring, training, coaching, staffing, and performance evaluation.
Attends and represents clients at industry events, helping to build industry relationships and thought leadership.
Contributes to client-specific POVs and overall media strategy documentation.
Demonstrates tactical media planning experience across channels.
Applies working knowledge of media planning tools (e.g., Pathmatics, Vivix, Kantar, MRI, Comscore) and activation platforms such as Prisma, Meta, and AdWords.

Requirements

Bachelor’s degree (BA/BS) from a four-year, accredited college or university.
7–10 years of media planning and buying experience, with at least 4 years in digital/interactive marketing and advertising.
Demonstrated experience in both traditional and digital media, tactical planning, and local media campaign execution.
Proven leadership and team management experience.

Preferred

Benefit preferences not listed in this section.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval