Responsibilities

• Paid social strategy and full-stack acquisition campaigns across Meta, TikTok, and YouTube for homeowners and service providers, with two distinct funnels and tailored creative, messaging, and economics.
• Full-funnel ownership across awareness, consideration, conversion, and remarketing with stage-specific creative, bidding, and success metrics.
• Testing machine: a repeatable framework for creative, audience, and funnel experiments, including early fatigue detection and rapid rotation to protect performance.
• Budget and performance management: active spend optimization by audience, geography, and service category to hit targets amid seasonal swings.
• Cross-channel partnership: collaborate with SEO, Paid Acquisition, Product, Design, and Analytics; brief and direct a video editor for assets rather than producing from scratch.
• Platform expansion: own evaluation and build-out of new channels beyond core three (potentially streaming/CTV) with the same rigor as core platforms.
• Team building: define scaling roles, hire and onboard the team, and establish standards for performance and output to build a durable function.

Preferred

• AI-native. Use AI tools to rethink workflows, generate and stress-test creative hypotheses, and build performance analysis frameworks, separating useful signals from hype.

Benefits

• Healthcare: Medical, dental, and vision
• Fully remote: This role requires deep focus for campaign management and analysis. Work from anywhere in the US
• Flexible PTO: We Focus On Results