Responsibilities

• Paid social strategy and execution: Full-stack ownership of acquisition campaigns for both homeowners and service providers across Meta, TikTok, and YouTube, including structure, creative direction, audience strategy, bidding, and budget allocation.
• Full-funnel ownership: Build and manage campaigns across the entire funnel—top-of-funnel awareness, mid-funnel consideration, bottom-funnel conversion, and remarketing.
• Testing machine: A repeatable framework for creative, audience, and funnel experiments, detecting fatigue and rotating before performance degrades.
• Budget and performance management: Active management of spend by audience, geography, and service category, hitting performance targets with seasonal swings.
• Cross-channel partnership: Work with SEO, Paid Acquisition, Product, Design, and Analytics to ensure paid social fits into a larger growth system; brief/direct a video editor for assets.
• Platform expansion: Core platforms are Meta, TikTok, and YouTube; evaluate/build new channels like streaming over time.
• Team building: Define roles to scale the channel, hire the team, and build a function rather than just running campaigns.

Preferred

• Performance-obsessed. You live in the data. You check dashboards daily, dig into cohort analysis when something looks off, and make budget decisions based on unit economics, not vanity metrics.
• A structured experimenter. You don't just "try things." You run tests with clear hypotheses, controlled variables, and defined success criteria.
• A cross-functional partner. You work effectively with SEO, product, design, and analytics without needing to own those functions.
• AI-native. You use AI tools (ChatGPT, Claude, platform AI features like Advantage+) to rethink how you work, generate/acquire creative hypotheses, and build performance analysis frameworks.
• A portfolio thinker. You can hold multiple audiences, markets, service categories, and funnel stages in your head simultaneously.

Benefits

• Fully remote: This role requires deep focus for campaign management and analysis. Work from anywhere in the US.
• Flexible PTO: We Focus On Results
• Healthcare: Medical, dental, and vision