Director, Paid Social

Responsibilities

• Develops, manages, and monitors client P&L’s for assigned accounts
• Implement well-rounded media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Works with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Prepares and presents annual financial plans and human resources plans
• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations

Requirements

• B.A. or B.S., preferably in Marketing/Advertising or related field
• 8+ years of experience working in a Digital Media capacity
• Agency experience highly preferred
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• 5+ years of experience in online advertising including paid social, display, programmatic, mobile, video or affiliate, direct marketing, or e-commerce
• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• Deep knowledge of ad serving platforms and online analytic solutions
• 2+ years of demonstrated success in managing and leading people
• 2- years of digital marketing, search engine, display, programmatic, and / or social marketing preferred

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.