Responsibilities

• Own the paid social strategy across The New York Post's portfolio, serving as the internal subject matter expert across planning, activation, optimization, measurement, and emerging opportunities.
• Lead and mentor a team of paid social professionals, providing direction and coaching while establishing scalable workflows, processes, and best practices.
• Develop and execute end-to-end paid social strategies that grow audience, engagement, traffic, content reach, and revenue, while aligning with broader company objectives.
• Manage and optimize campaigns across Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, Snapchat, and X, staying ahead of platform updates, new products, and emerging capabilities.
• Partner with the Senior Director of Social Media, editorial, and social teams to connect paid and organic strategy, identify high-potential content, and drive audience growth and monetization.
• Collaborate with Sales, Brand Partnerships, marketing, product, design, and video teams to develop cohesive paid-social campaigns, sponsorship solutions, and advertiser programs.
• Serve as a strategic partner to internal stakeholders, using platform expertise, audience insights, performance data, and reporting to make recommendations and drive optimization.
• Build and maintain performance dashboards, reporting frameworks, and KPIs while monitoring campaign pacing and identifying opportunities to improve results.
• Identify and test new platforms, formats, targeting strategies, tools, and optimization techniques, acting as an internal trend spotter across the evolving social ecosystem.
• Educate stakeholders on paid social capabilities and best practices while balancing strategic thinking with hands-on execution in a fast-paced, 24/7 media environment.

Requirements

• 4+ years of experience in paid social, paid media, digital media, or a related field, with significant hands-on campaign management and optimization experience.
• 1–2+ years of experience managing, mentoring, or leading a team.
• Deep knowledge of paid social platforms, including Meta/Facebook/Instagram, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Demonstrated experience developing and executing paid social strategies across planning, activation, optimization, measurement, and reporting.
• Strong understanding of paid social fundamentals, including audience development, campaign structure, bidding, pacing, budget management, creative formats, targeting, and optimization.
• Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations, including experience building dashboards and reporting to senior stakeholders.
• Excellent cross-functional collaboration and communication skills, with experience partnering across editorial, sales, marketing, product, design, video, and social teams.
• Experience in a publisher, media company, agency, entertainment organization, or other fast-paced digital environment is highly valued, along with an understanding of the relationship between content, audience growth, paid media, and revenue.
• Highly organized, proactive, and adaptable, with the ability to manage multiple priorities and identify opportunities in a fast-moving environment.
• Must be flexible around occasional weekend and holiday work based on the needs of a 24/7 media organization.