Director - Paid Social (LDB)

Responsibilities

• The Director, Paid Social (LDB) will help set the divisional social strategy for L’Oréal Dermatological Beauty (LDB) and oversee the day-to-day work of the agency’s hands-on-keyboard social team. This role will connect agency partners with LDB brand media teams, helping develop and manage paid social strategy across the division’s brand portfolio.
• The Director will continuously analyze performance, develop and implement best practices, and partner with brands and the agency to establish processes and governance for planning and execution. In partnership with the AVP of Paid Social, the Director will also help upskill the organization, develop measurement frameworks and playbooks, and liaise with the global media team to support alignment with L’Oréal guidelines.
• Strategic Oversight & Brand Integration
• - Lead the development and management of the LDB divisional social strategy, ensuring alignment with brand goals.
• - Serve as a key connection point between the agency’s hands-on-keyboard team and internal brand media.
• - Provide strategic guidance and day-to-day support to LDB Social Leads on paid social initiatives.
• - Establish processes and governance for planning and execution to support high-quality, consistent campaign delivery across the division.
• - Align paid social strategies with LDB brand objectives and consumer needs, while adhering to L’Oreal Global Golden Rules
• Campaign Management & Reporting
• - Provide strategic oversight and feedback on paid social plans before presentations to brands.

Requirements

• Bachelor’s degree.
• 7–10 years of experience in a vendor, client, traditional agency or media-focused role.
• Experience managing multiple projects and priorities based on business needs and potential impact.
• Strong project management, time management and organizational skills.
• Effective written and verbal communication skills, including experience presenting to diverse audiences.
• Ability to present and persuade individuals and groups.
• Self-motivated, results-oriented and solutions-focused, with strong strategic thinking.
• Experience developing media strategies that deliver measurable business results; direct-to-consumer experience is a plus.
• A track record of team leadership and interest in developing others.

Benefits

• Salary range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive benefits package, including medical, dental, vision, 401(k) and pension plan
• Hybrid work policy: 3 days in the office and 2 days working from home
• Flexible time off, including paid company holidays, paid vacation, Vacation Buy Program, volunteer time and Summer Fridays
• Company perks, including access to L’Oréal’s internal shop and a monthly mobile allowance
• Learning and development opportunities, including e-learning, Lunch & Learn sessions and mentorship programs
• Employee Resource Groups, think tanks and innovation squads
• Access to mental health and wellness programs