Responsibilities

• Able to serve as the paid social subject-matter expert for clients and internal teams
• Leads strategy while remaining close enough to execution to understand progress in-platform
• Manage daily pacing, budgets, bids, and optimization against KPIs
• Strong communicator who can turn complex media performance into clear, actionable recommendations for senior stakeholders
• Able to troubleshoot tracking/measurement issues and partner effectively with analytics, ad tech, and platform teams
• Keeps current with evolving platform products, automation, AI-driven buying, and privacy changes
• Can turn campaign data into clear actions—not simply report on results
• Interpret results and understand the limitations of different measurement approaches
• Partner with analytics teams to establish KPIs, measurement frameworks, and testing roadmaps

Requirements

• 7+ years of paid social / digital media experience, with retail, luxury, fashion, beauty, or premium consumer brands strongly preferred
• Proven experience leading paid social strategy across large, complex, multi-market or multi-brand businesses
• Strong understanding of the full social ecosystem, including Meta, TikTok, Pinterest, Snapchat, YouTube, and emerging platforms
• Comfortable translating brand objectives into channel strategy, audience strategy, investment allocation, and activation plans
• Experienced in mentoring teams and establishing best practices across accounts
• Familiarity with brand lift studies, incrementality testing, attribution, and other advanced measurement methodologies
• Deep knowledge of platform capabilities, optimization levers, targeting, creative formats, measurement, and platform best practices
• Strong understanding of Conversions API (CAPI), pixels/events, first-party data, offline conversions, and signal quality
• Strong performance media foundation, with the ability to Understands how to identify performance trends and make informed adjustments to investment, audiences, creative, placements, and bidding

Benefits

• In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.