Director, Paid Search at OuterBox | USA | $120K/yr – $130K/yr

OuterBox

Director, Paid Search

USA (Remote)

$120K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own SEM execution by shaping strategy, leading a team, and delivering client-focused growth through data-driven optimization and budget stewardship across campaigns.

Strategic ownership: Set SEM direction, testing roadmap, and quarterly priorities for client programs.
Team and client leadership: Mentor analysts, oversee planning/optimization, and translate results into actionable recommendations.
Performance and budgeting: Monitor metrics, run A/B experiments, and steward budgets for growth and efficiency.

Job Description

Responsibilities

Growth strategy and leadership: Develop and communicate the SEM strategy, align with business objectives, stay updated on trends, and plan a robust testing roadmap.
Team leadership and campaign execution: Mentor SEM specialists, oversee planning, execution, and optimization to deliver results.
Client collaboration and reporting: Build strong client relationships, understand goals, and present strategic recommendations and performance updates.
Campaign architecture and optimization: Design SEM strategies including budget, keywords, structure; oversee ad copy and landing pages; apply advanced bidding.
Performance analysis and optimization: Monitor campaigns with analytics, identify optimization opportunities, run A/B tests and re-structuring.
Budget governance: Manage SEM budgets and provide recommendations based on performance; travel as needed.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or related field.
7+ years of SEM and digital marketing experience.
Demonstrated track record managing large-scale SEM campaigns.
Strong leadership and team management skills.
Excellent analytical skills and proficiency with data analysis tools.
Excellent communication, presentation, and negotiation skills.
Deep knowledge of Google Ads, Bing Ads, and emerging trends.
Experience working with diverse clients and industries.
Role based in the US.

Preferred

None specified.

Benefits

High-character, cohesive work culture
PTO that is genuinely encouraged
Affordable, low-deductible health plans
Employer-paid life insurance, short & long term disability
401k with company match
Remote work flexibility
Leadership that welcomes ideas and feedback
Professional/individual development stipend

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004

Akron, Ohio, USA

347 employees (173 in marketing)

www.outerbox.com