Responsibilities

• Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track KPIs to measure success.
• Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations.
• Team Management: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members.
• Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication.
• Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for paid search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints.
• Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth.
• Quality Assurance: Act as a quality assurance check all paid search account management deliverables.
• Cross Team Collaboration: Working with broader investment / strategic leadership.
• Thought Leadership: Drives best practices in managing platform execution and produces POVs
• Testing Oversight: Ensure testing plans are implemented and work closely with the Associate Director on test development.