Director, Paid Search at IPG Mediabrands | New York, USA | $150K/yr – $155K/yr

IPG Mediabrands

Director, Paid Search

New York, USA (On-site)

$150K/yr – $155K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Lead strategic search planning and client-focused performance with clear ownership of campaign results and cross-sell opportunities.

Must-have: Proven leadership translating data into client storytelling.
Standout: Ability to drive enterprise strategy with VP/SVP and orchestrate cross‑department collaboration.

Job Description

Responsibilities

Key participant in strategic search planning and execution
Accountable for campaign performance and meeting client goals.
Demonstrates ability to present and sell strategies/plans through to the client.
Ability to provide thought leadership in an evolving Search landscape.
Identifies additional opportunities and partners with VP/SVP to up-sell and cross-sell to the client.
Relationship liaison between the client, the partner agency and the search practice.
Develops client / partner agency presentations alongside the VP/SVP and contributes to enterprise level strategy.
Supports external Business Development and Marketing initiatives such as sales pitches, case studies, etc.
Accountable for setting expectations, providing feedback, and developing the team.
Ensures team has received all tools and training to excel in their roles. This includes but is not limited to our own SOURCE training and MSFT Excel.

Requirements

Ability to judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story
Working knowledge of online performance tracking and measurement tools
Proven ability to represent company philosophies and expertise to external parties; including clients and partner agencies
Experience in growing, managing, and inspiring internal search teams; strong leadership and administrative skills. Fosters an environment that enables action
Proficient in Google Ads, Bing Ads and third party bidding platforms
Proficient in Microsoft Office

Preferred

8+ years of experience in media/search agency, advertising agency, or similar media environment. Experience in a previous SEM role is required. SEO experience is a plus.
Knowledge of Asana or other project management platforms a plus
Continued enthusiasm towards the medium and the desire to constantly educate one’s self on the latest information
Strong interpersonal skills including clear communication skills
Solid organizational skills, attention to detail, and accuracy when working with numbers

Benefits

medical and dental coverage
401(k) plans
flex spending
life insurance
disability
employee discount program
employee stock purchase program
paid family benefits

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007

New York, New York, USA

8.6K employees (2,270 in marketing)

www.ipgmediabrands.com

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