Responsibilities

• Develop and lead an integrated, full-funnel media strategy that builds brand demand, generates qualified leads and drives profitable customer acquisition.
• Define the role of each channel across the customer journey and ensure investments work together as one coordinated plan.
• Manage significant media budgets across national, regional and local markets, aligning investment with demand, seasonality, competitive conditions and growth potential.
• Develop breakthrough media ideas that create attention, conversation and competitive distinction, not simply efficient impressions.
• Identify cultural moments, partnerships, emerging platforms and unconventional placements where TruGreen can show up in relevant and unexpected ways.
• Create an agile investment model that allows budgets to shift quickly based on performance, market conditions and incremental growth opportunities.
• Partner with Ecommerce, CRM, Field Marketing, Commercial Marketing, Analytics, Finance and Sales to connect media strategy with business priorities.
• Lead the media agency relationship, establishing clear expectations, deliverables, performance standards and accountability.
• Build a disciplined testing agenda across audiences, channels, creative, offers, bidding strategies, placements and geographic markets.
• Strengthen forecasting, attribution and measurement through marketing mix modeling, incrementality testing and platform-level reporting.

Requirements

• 10+ years of progressive experience in paid media, performance marketing or integrated media strategy, including experience managing large and complex budgets.
• Deep experience developing and leading full-funnel strategies across brand and performance media.
• Strong expertise in paid search, paid social, programmatic, online video and connected TV.
• Proven ability to use media creatively to build attention, generate demand and differentiate a brand.
• Experience managing national media while adapting investment and activation for regional and local opportunities.
• Strong understanding of attribution, incrementality, marketing mix modeling, forecasting and performance measurement.
• Experience in a high-volume consumer, subscription, home services or lead-generation business is preferred.
• Experience integrating direct mail into an omnichannel acquisition strategy is a plus.
• Bachelor’s degree in marketing, business, analytics or a related field.
• Ability to speak, read and write fluently in English is required.

Benefits

• Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.