Responsibilities

• Develops integrated, multi-channel paid media strategies and plans aligned to client business, marketing and communications objectives
• Recommends appropriate channels, audiences, investment levels, flighting and media partners based on client goals, research and available data and owns those recommendations with the client
• Plans across a mix of digital media platforms, traditional channels and endemic or trade media environments
• Provides clear strategic rationale for media recommendations and guides clients through planning decisions with confidence, serving as the main point of client contact when it comes to paid media strategy and execution
• Presents media strategies, plans, performance insights, and optimization recommendations to internal teams and client stakeholders
• Partners closely with internal colleagues and external media partners to support accurate, effective implementation of approved plans
• Supports and helps guide the evolution of media planning processes, tools, and best practices within the agency
• Uses campaign results, audience data and market developments to refine recommendations and inform future planning
• Stays current on changes in paid media platforms, capabilities, privacy considerations, audience behaviors and industry practices
• Explores practical applications of AI and automation within media research, planning analysis and workflow development

Requirements

• 7–10 years of media planning experience
• Demonstrated experience developing multi-channel paid media strategies and translating them into actionable plans
• Experience working directly within digital platforms and endemic, trade or industry-specific media partners
• Proven experience managing meaningful media investments and making informed budget allocation recommendations
• Demonstrates curiosity and ideation around innovation in paid media, including practical applications of how AI can support the strategy and planning workflows
• Experience working in healthcare or other regulated industries is a plus

Preferred

• Entrepreneurial spirit (team members with an entrepreneurial spirit are sought)

Benefits

• healthcare coverage, ESOP retirement plan, 401k matching, Health & Wellness stipends and a broad range of other benefits.