Director of Paid Media and Performance Marketing

McHenry, IL (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 weeks ago

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Job Summary

Lead and own a multi-channel paid media program with strong governance and vendor management, while mentoring a team and navigating matrixed organizations to optimize large budgets and performance across Google, Meta, LinkedIn, DV360, YouTube and emerging channels.

  • Own multi-channel paid media strategy and optimization
  • Lead a team and partnerships with agencies and vendors

Job Description

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field required.
  • 8+ years of progressive experience in paid media, digital marketing, media strategy, or performance marketing.
  • 3+ years of people leadership experience required.
  • Demonstrated success developing and executing multi-channel paid media strategies.
  • Strong North American paid media leadership experience with demonstrated success operating in matrixed organizations.
  • Experience managing significant paid media budgets and optimizing investment performance.
  • Proven success managing media agencies and strategic vendor relationships.
  • Demonstrated experience leading media agency RFPs, agency evaluations, partner selection processes, and contract negotiations.
  • Strong expertise across Google Ads, Meta, LinkedIn, DV360, YouTube, programmatic advertising, retail media, and emerging digital channels.
  • Experience utilizing analytics to optimize campaign performance and media investments.

Preferred

  • Master's degree preferred.
  • Professional certifications in Google Ads, Meta Blueprint, Google Analytics, LinkedIn Marketing Solutions, DV360, or related advertising platforms preferred.

Benefits

  • Comprehensive benefits plan
  • 401K with match
  • Pension Plan
  • 16-week Paid Parental Leave
  • Generous PTO package, plus 14 paid holidays
  • The opportunity to shape the global paid media strategy for an innovative consumer brand
  • A collaborative culture where your ideas and expertise make a measurable impact
  • A great place to work!
Medela logo

Medela

3.1 Glassdoor

Through advancing research, observing natural behavior, and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients, and healthcare professionals in more than 100 countries all over the world. As the healthcare choice for more than 6 million hospitals and homes across the globe, Medela provides the leading research-based breast milk feeding products, healthcare solutions for hospitals, and clinical education. A family-owned company, Medela has 20 subsidiaries in Europe, the Americas, Asia and Australia, three production and warehouse facilities in Switzerland, the U.S and China and a worldwide distribution network in over 70 countries. With more than 1,500 employees, Medela is dedicated to developing breakthrough innovations that build better health outcomes and improve the lives of moms, babies and patients.Founded in 1961 by Olle Larsson, his son Michael Larsson serves as Chairman of the Board of Directors since 2001. Thomas GolĂĽcke is the CEO of the company since 2024. Medela is committed to providing equal employment opportunity (EEO) to all persons regardless of race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDS status, marital or domestic partner status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law or ordinance.

Founded in 1961
Baar, Zug, CHE
1.2K employees (138 in marketing)
54% recommend to a friend

Traffic Signals

Monthly Visitors
457.3K
Traffic Source Mix
Search
59.6%
Direct
32.3%
Referral
5.3%
Social
2%
Paid
0.6%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
126 (10% of company)
Marketing Roles Posted (Last 30 Days)
3

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