Responsibilities

• Paid Media Strategy & Execution
• - Develop and own the global paid media strategy aligned to pipeline and revenue goals
• - Allocate and optimize annual budget across channels including paid search, display, industry publishers, and emerging platforms
• - Partner with Brand Strategy, Growth Marketing, and Product Marketing teams to align campaigns with target personas, buying stages, and business priorities
• - Continuously test, measure, and iterate on campaign performance to maximize ROI, CPL, CPC, and CAC efficiency
• Agency Management
• - Serve as the primary point of contact for the external media agency
• - Set clear performance goals, KPIs, and accountability frameworks
• - Ensure campaigns are executed effectively, on time, and within budget
• - Evaluate agency performance and recommend improvements or changes as needed

Requirements

• 10–12 years of experience in paid media, preferably in B2B SaaS
• Proven experience managing seven-figure media budgets and delivering measurable ROI
• Strong experience managing agencies and cross-functional stakeholders
• Demonstrated success leading and developing high-performing teams
• Deep expertise in platforms such as Google Ads, LinkedIn Ads, and programmatic channels
• Advanced analytical skills with experience using tools like Google Analytics, BI platforms, and attribution models
• Hands-on experience using AI tools (e.g., generative AI, automation platforms, predictive analytics) in marketing workflows
• Strong understanding of how AI can improve campaign optimization, content generation, and operational efficiency
• Comfortable with experimentation and adopting new technologies
• Strategic thinker with a strong bias toward execution

Benefits

• Medidata provides benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year.