Responsibilities

• Full accountability for Paid Search and Paid Social performance across all client accounts
• KPI definition, ownership, and enforcement across spend efficiency, lead quality, conversion performance, and revenue contribution
• The standard of excellence for how paid media is planned, executed, reported, and improved at Intellibright
• Full-funnel paid media strategy aligned to business outcomes, not platform metrics
• Final authority on budget allocation, pacing, and optimization decisions tied to measured client impact
• Intent, keyword, and query strategy across branded, non-branded, local, and high-value demand
• Integration of paid media strategy with CRO, landing page performance, and website experience
• Cross-channel alignment with SEO to maximize total SERP visibility and demand capture
• Guardrails for platform automation, AI bidding, and recommendation adoption. Platforms do not make decisions here.
• Partnership with Analytics to develop AI-powered insights, alerts, and forecasting frameworks that guide faster, smarter decisions

Requirements

• 8 to 12 years of hands-on paid search experience, with at least 2 years in a leadership role with direct accountability for team and performance outcomes
• Deep, hands-on expertise in Google Ads. You know the platform at a mechanical level: bidding levers, campaign structure, auction dynamics, audience signals, and how to diagnose and fix performance problems before clients notice them
• Proactive by nature. You are not waiting for a report to tell you something is wrong. You are scanning performance across your client portfolio consistently, spotting trends early, and acting on them
• Proven ability to own KPIs tied to revenue and lead quality, not just report on them
• Track record of managing large, complex budgets profitably across multiple clients
• Strong command of AI, automation, and auction dynamics with clear judgment on when and how to apply them
• Experience partnering with analytics teams to surface insights, build forecasting frameworks, and drive optimization
• Ability to assess downstream impact beyond platform-reported conversions
• Confidence presenting performance direction to senior and C-level stakeholders. You bring conviction, not just slides
• High bar for thinking, clarity, accountability, and ownership

Preferred

• Agency or multi-client experience strongly preferred

Benefits

• 100% company-paid healthcare premiums including medical, dental, vision, and life
• 401(k) with up to 5% company match
• 28 days combined PTO and holidays plus two additional remote work weeks annually