Responsibilities

• You will be responsible for setting the content roadmap and providing clear direction on what the team should build, optimize, publish, and rank.
• You will own the overall content strategy with the goal of maximizing traffic growth, user engagement, and retention.
• You will be expected to identify opportunities across SEO, content, and emerging search trends, including determining when a keyword is best served by traditional content, an AI-powered tool, a calculator, a directory, or another format that better satisfies user intent.
• Organic growth strategy across all our properties
• Direction for the SEO, content, and design teams: what gets written, how it gets written, and how we grow
• Keyword and content architecture decisions per site and silo
• Affiliate and monetization placement: which pages carry links, where they sit, and which pages stay clean to protect authority
• Performance against both traffic and revenue targets
• Act as the primary decision-maker for content and SEO strategy.
• Identify emerging trends, opportunities, and market shifts before competitors.

Requirements

• 8 years experience in SEO necessary.
• Very strong, hands-on SEO. You've ranked sites in competitive verticals. You know technical SEO, content structure, internal linking, and how Google actually behaves right now.
• Experience directing writers, link builders, and designers
• A real grasp of how AI and ML are reshaping search and content production, and how to use both without wrecking quality
• You'll be measured on revenue as much as traffic

Preferred

• Affiliate marketing or performance marketing background is a big plus.