Responsibilities

• Develop and execute go-to-market strategies for emerging markets, defining audiences, positioning, and on-site experience models.
• Plan, budget, and oversee localized marketing campaigns that align with the overall brand strategy.
• Partner with operations and store/venue leaders to ensure consistent, high-quality brand execution across all activations.
• Collaborate with analytics teams to define success metrics and measure performance against key objectives.
• Build, mentor, and lead a high-performing marketing team focused on emerging markets.
• Manage program budgets and allocate investments based on ROI and strategic priorities.

Requirements

• Bachelors degree or a Combination of education, training, and experience
• 10+ years of progressive marketing experience, including at least 3 years in a leadership role overseeing field, retail, or experiential marketing
• Proven success in developing and executing go-to-market strategies for new markets, products, or locations
• Strong experience collaborating cross-functionally with operations, analytics, and creative teams to deliver integrated campaigns
• Demonstrated ability to lead and develop high-performing teams in a fast-paced, evolving environment
• Experience managing marketing budgets and optimizing spend based on performance metrics and ROI
• Experience in multi-location or consumer-facing industries
• Proficiency using Microsoft Office Suite
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)

Preferred

• Advanced degree in marketing, business, or a related field
• Experience in the home improvement/construction industry
• Experience launching marketing initiatives for emerging products or new market segments on a national or regional scale
• Willingness to travel up to 50%

Benefits

• Industry-best compensation packages
• Fully paid health, dental, and vision insurance
• 401k with company match
• Paid time off including paid parental leave
• Individualized career development programs
• On-demand lunch program
• Childcare assistance
• Free gym membership
• Employee assistance programs, including legal, financial planning, and counseling
• Employee discount marketplace