Responsibilities

• Lead the Planning and Activation pillars of the Omnichannel organization, establishing annual objectives, priorities, operating rhythms, and performance expectations.
• Develop and oversee omnichannel growth strategies aligned with enterprise, brand, category, and customer goals.
• Establish annual omnichannel planning frameworks and investment strategies that balance short-term business objectives with long-term capability development.
• Lead talent development, succession planning, coaching, and performance management across Planning and Activation teams.
• Foster a culture of accountability, collaboration, and continuous learning.
• Lead development of annual omnichannel business plans across brands, categories, customers, and channels.
• Ensure omnichannel strategies are integrated into Joint Business Planning processes and customer growth plans.
• Partner with Brand Marketing to translate brand strategies into customer-specific and channel-specific activation plans.
• Drive marketplace and emerging commerce channel strategies, including Instacart, DoorDash, Amazon, and future growth platforms.
• Oversee national activation programs, shopper marketing initiatives, and retailer-specific omnichannel strategies.

Requirements

• Bachelor's degree in Business, Marketing, Sales, or related field required, MBA preferred.
• 10+ years of experience in omnichannel marketing, shopper marketing, ecommerce, retail media, brand/category marketing, sales, or related commercial roles.
• 10+ years of leadership experience managing teams and cross-functional organizations.
• 5+ years of working with a media agency.
• Experience managing multi-million-dollar marketing or trade investment budgets.
• Strong understanding of omnichannel marketing, retail media, shopper marketing, ecommerce, and digital commerce.
• Strong financial acumen with experience managing complex budgets and investment strategies.
• Proven ability to lead strategic planning and large-scale organizational initiatives.
• Experience influencing senior executives, customer leadership teams, and external partners.
• Excellent leadership, communication, and stakeholder management skills.

Benefits

• Comprehensive Total Rewards Program with a variety of affordable benefits and coverage options.
• Support insurance costs significantly.
• Contribute generously to retirement plans.
• Paid Time Off from day one.
• Education Reimbursement.